The Design Collection by Neenah, a newly refreshed portfolio of high-end, specialty papers for luxe packaging and retail solutions, is now organized into an easy-to-shop three-part portfolio system, curated by paper by attribute: Tactile, Soft Touch and Pearlized.
The Design Collection is an international portfolio of 22 brands, 100+ colors and 15+ textures, inspired by Italy’s top fashion houses and America’s leading designers. “With so many items now in The Design Collection, it became necessary to completely reimagine the way the papers were presented to the market,” said Auburne Gahlman, brand manager. “We brought Design Army on board to help us think through possibilities. Their charge was to create a pathway to enable designers to more quickly and intuitively experience this growing range of papers.”
Pearlized are box wrap papers that shimmer on the shelf. Soft Touch are papers with an extraordinary, high-touch factor, while Tactile is the first choice if texture is the first thing that comes to mind.