Jamie Matusow, Editor-in-Chief09.01.18
MakeUp in Paris marked its ninth anniversary on June 21, as it opened its doors at Carrousel du Louvre for two B2B beauty-filled days. More than 4,000 visitors (including 1,255 international attendees from 57 countries) toured the show—a new MakeUp in Paris record. This year’s edition also included skincare as a complementary feature, and many of the exhibitors offered packaging and formulations that bridged the two categories.
In fact, Sandra Maguarian, MakeUp In… co-founder and director of the show that is now owned by Infopro, told Beauty Packaging, that nearly one-third, at least 50 of the 160 exhibitors (including 45 new exhibitors) presented skincare solutions.
Maguarian explained that category trends are changing for the time-being. While makeup is remaining flat across the industry, “trends in Asia, are generating much more interest in skincare.” Still, Maguarian predicts: “Millennials using makeup will grow a lot—and very fast.” After all, she said, you need good skin to apply makeup and get the full effects.
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