As always, it was a show floor visit filled with discoveries around current and pending trends, and keen insight on the industry.
While not breaking news to anyone, it was more evident than ever that the overriding movement in today’s Beauty industry is speed-to-market. Brands—both large and small—are consumed with getting products on shelves or online as quickly as possible, in many cases air-freighting goods at high costs to ensure not missing out on a potential opportunity—or to match a competitor’s sudden launch. Along the way, the pressure has grown for suppliers who are theoretically tasked with creating multiple brands themselves to present to companies that want to quickly enter the dynamic market, but don’t have the knowledge or experience to navigate on their own. Thus, an ever-growing list of suppliers are offering full-service turnkey lines, from concept to shelf—and delivering them within just months.
It’s easy to see why the race is so important—there’s enormous worldwide potential out there.
According to the latest figures from Orbis Research, the global cosmetic products market is growing strongly and is expected to reach a market value of $805.61 billion by 2023.
It can take a lot of resources to handle these predictions on the supply side, and a number of already large manufacturers (see this month’s Beauty Buzz section) are jumping in and expanding their facilities and capabilities to meet growing needs, including HCT Group, Fusion PKG, World Wide Packaging, Albéa and Compax. Those making news this month include Mascara Plus, Quadpack, Rusi, Geka, Chromavis-Fareva, Overnight Labels and Arcade—while last month’s list focused on Arkay, Lindal, Alkos, Pibiplast and Faber-Castell—to name just a few. Much of the activity has centered on the thriving U.S. beauty market, with many global companies opening “Centers of Excellence” within the States, to service domestic brands (please see American Beauty in this issue.)
As we head into a revved-up show season with ADF&PCD, MakeUp in New-York and Luxe Pack Monaco, and the beauty industry continues its life in the fast lane, we invite you to keep pace with Beauty Packaging and BeautyPackaging.com.