Joanna Cosgrove, Contributing Editor07.26.18
Packaging options for color cosmetics, fragrance and personal care products are about as varied as the products they contain. And in an industry where speed to market can make or break a brand, the immediate availability of customizable stock packaging has become a go-to resource for both emerging and existing brands hoping to create a distinctive impression without breaking the bank.
“Beauty consumers are craving newness at such a fast pace that stock packaging is helping brands react and get product to the market more quickly,” says Jessica Cahalen Tarangioli, vice president of business development, Fusion Packaging, Dallas, TX.
Fusion markets a wide range of stock packaging and componentry, including airless bottles and tubes, droppers, prestige jars, direct applicators, compacts, lipsticks, lip gloss and beauty sticks. “Our stock packages come in a variety of sizes, have a reasonable minimum order quantity and are ready for production—meaning no tooling time or costs associated,” Tarangiol
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