Joanna Cosgrove, Contributing Editor11.30.20
With innovation-forward formulations and packaging technologies, turnkey service providers enable brands to cost-effectively maximize convenience and speed to market. While turnkey manufacturing and packaging have always occupied an important place in the beauty and personal care landscape, the Covid-19 pandemic has shined an even brighter light on the benefits of one provider overseeing the creation of a product or line, from ideation through to formulation and packaging.
A key benefit of utilizing a turnkey services company is that they typically invest heavily in new innovations. Jackie Paterno, vice president, CTK Cosmetics, says partnering with a turnkey provider gives brands a unique opportunity to explore and implement packaging and formulation innovations without exceeding their budgets.
“Turnkey allows the brand to bring innovation across two categories while leaving the heavy lifting of testing, coordinating, QA and QC to the manufacturer,” she says, noting that on the formula side for example, CTK partners and invests in sev
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