The Honest Company has announced a $200 million strategic minority investment from L Catterton, described as “the largest and most global consumer-focused private equity firm in the world.” The investment will accelerate The Honest Company’s innovation initiatives as well as provide access to operational capabilities that will bolster its supply chain and global reach.
“L Catterton is the right partner for The Honest Company based on its expertise and extensive resources which will fuel our evolution into an iconic global brand,” said Nick Vlahos, CEO, The Honest Company. “We will continue to execute against our strategy, which includes focusing our business on the baby and beauty categories. This investment will enhance our next chapter and accelerate the realization of our vision for the future.”
The Honest Company recently announced an exclusive retail distribution partnership with Douglas, the No. 1 beauty retailer in Europe with more than 2,500 stores. The company will continue under Vlahos’ leadership, and will remain headquartered in Los Angeles.