Joanna Cosgrove, Contributing Editor01.26.18
Stock packaging is the ultimate utility tool. In comparison to custom-made packaging, in-stock packaging options boast affordability and are ready-made for quick-to-market applications, while offering almost limitless opportunities for brand personalization through componentry, closure and decorating options. Stock package configurations aren’t just for up-and-coming, cash-lean indie brands, they’re a budget-wise option for global brands, too.
“Brands today are very visionary, and want a blank canvas to create their vision,” extolls Anthony DeMarco, executive vice president of sales, HCT Group, East Coast, New York. “Color, finish, texture, artwork, font, are all part of the DNA, and a stock package allows the brands to focus their energies on all of these aspects.”
HCT Group’s large library of stock components is constantly benefiting from new and inventive finishes and decorative processes such as iridescent, textured, mirrored metallization techniques. “
“Brands today are very visionary, and want a blank canvas to create their vision,” extolls Anthony DeMarco, executive vice president of sales, HCT Group, East Coast, New York. “Color, finish, texture, artwork, font, are all part of the DNA, and a stock package allows the brands to focus their energies on all of these aspects.”
HCT Group’s large library of stock components is constantly benefiting from new and inventive finishes and decorative processes such as iridescent, textured, mirrored metallization techniques. “
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