Jamie Matusow, Editor-in-Chief09.01.17
In its 15th year, as in the past, Cosmoprof NA continued its reputation of providing change and excitement on the show floor with new specialized areas and programs to draw visitors. And it paid off: The 2017 show held in Las Vegas at Mandalay Bay Convention Center, July 9-11, once again delivered record-breaking numbers.
Attendees and exhibitors were both up 9% over last year, with 36,787 visitors and 1,278 exhibitors. More than 45 countries were represented among the two “populations.”
One of the added spotlights this year was on packaging, with this year’s B2B beauty show placing an increased emphasis on ‘cool’ components and ‘concept-to shelf’ development with the dedicated Discover Pack, a new curated special area located in the expanded Packaging Pavilion.
With brands increasingly communicating to their customers through the packaging of their products, whether on carton or bottle, or through a unique applicator or dispensing system, it’s not surprising that they’re always on the lookout for new primary and secondar
Attendees and exhibitors were both up 9% over last year, with 36,787 visitors and 1,278 exhibitors. More than 45 countries were represented among the two “populations.”
One of the added spotlights this year was on packaging, with this year’s B2B beauty show placing an increased emphasis on ‘cool’ components and ‘concept-to shelf’ development with the dedicated Discover Pack, a new curated special area located in the expanded Packaging Pavilion.
With brands increasingly communicating to their customers through the packaging of their products, whether on carton or bottle, or through a unique applicator or dispensing system, it’s not surprising that they’re always on the lookout for new primary and secondar
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