Joanna Cosgrove, Contributing Editor09.09.16
The appeal of product samples and unit dose-sized beauty and personal care products has never been more mainstream. Monthly subscription services like Birchbox, Ipsy and Glossybox are all the rage, and retailers like Sephora are wooing online shoppers with the promise of samples with purchase.
“In addition to full-sized retail containers, many subscription boxes are including trial-sized (unit-dose) samples, such as mini-tubes and packettes,” says Michelle Garrett, marketing director, IdentiPak, McAllen, TX. The company emphasizes brand recognition by producing diecut packettes shaped to resemble full-sized retail containers.
Savannah Bee turned to Identipak when it sought samples for its Royal Jelly Body Butter skin care product range. “Identipak created diecut packettes based on the shape of Savannah Bee’s retail jar,” Garret explains. “There are three different scents that we packaged, ea
“In addition to full-sized retail containers, many subscription boxes are including trial-sized (unit-dose) samples, such as mini-tubes and packettes,” says Michelle Garrett, marketing director, IdentiPak, McAllen, TX. The company emphasizes brand recognition by producing diecut packettes shaped to resemble full-sized retail containers.
Savannah Bee turned to Identipak when it sought samples for its Royal Jelly Body Butter skin care product range. “Identipak created diecut packettes based on the shape of Savannah Bee’s retail jar,” Garret explains. “There are three different scents that we packaged, ea
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