Marie Redding, Associate Editor03.16.16
Airless packaging isn’t limited to a certain product type, container shape, or retail distribution category—options are abundant.
“Consumers have embraced airless packaging. It’s a premium solution found in all market segments, from mass to prestige,” says Robert Brands, president/CEO, VariBlend. Brands says that the popularity of airless packaging has elevated consumers’ expectations. “They have come to expect packaging that offers high functionality, superior ergonomics and appealing aesthetics.”
Skin care products use airless packaging most often, since air can cause the degradation of certain active ingredients. There are also more natural products in airless packages, which can extend a product’s shelf life, when used in place of some preservatives.
“I am definitely seeing an increasing demand for airless packages that can help preserve the integrity of natural formulations,” says <
“Consumers have embraced airless packaging. It’s a premium solution found in all market segments, from mass to prestige,” says Robert Brands, president/CEO, VariBlend. Brands says that the popularity of airless packaging has elevated consumers’ expectations. “They have come to expect packaging that offers high functionality, superior ergonomics and appealing aesthetics.”
Skin care products use airless packaging most often, since air can cause the degradation of certain active ingredients. There are also more natural products in airless packages, which can extend a product’s shelf life, when used in place of some preservatives.
“I am definitely seeing an increasing demand for airless packages that can help preserve the integrity of natural formulations,” says <
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