• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    ADF&PCD Wraps Up in New York

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

    Low MOQs? No Problem

    Sizing Up the Skincare Market
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Top News
    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan

    Pantone Names Classic Blue the 2020 Color of the Year

    Burst Launches Black Expanding Dental Floss

    Glossier Enters Nordstrom for the Holidays
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    HCP Packaging USA, Inc.

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners

    All the Winners in the 2019 NJPEC Package of the Year Awards

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan

    Jumpstarting the Innovation Process

    Lancôme Inaugurates First Flagship in Paris

    Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    Schwarzkopf Partners with TerraCycle

    Tom's of Maine Introduces Recyclable Toothpaste Tube

    IPSY Is Launching Its First Brand, Developed In-House

    AR Metallizing Acquires Eurofoil Paper Coating GmbH
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    What Gen Z and Millennial Women Look for in Beauty

    Instagram-Ready Innovative Packages

    Jumpstarting the Innovation Process

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    Top 20 Companies
    Natura Cosméticos S.A.

    Johnson & Johnson

    Henkel

    LBrands

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Berry Global

    Alpha Packaging

    Cosmopak USA LLC

    Tapematic USA, Inc.

    Big Sky Packaging
    Industry Events
    Live From Show
    Exhibitor Showcase
    Webinars

    Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

    ADF&PCD Paris Adds New Features

    Sally Beauty Is Recognized by the Women's Forum of New York

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Center Stage

    A Few Minutes with Sam O’Donahue, Established

    A Few Minutes with Sam O’Donahue, Established
    Sam O’Donahue
    A Few Minutes with Sam O’Donahue, Established
    The design for the Marc Jacobs Kiss Pop collection earned Established the 2015 Diamond Pentaward.
    A Few Minutes with Sam O’Donahue, Established
    Establish designed both the bottle and secondary packaging for Marc Jacobs Mod Noir (as they also did for Marc Jacobs Daisy Dream and Decadence). (Photo: Stephanie Dinkel)
    Jamie Matusow, Editor-in-Chief12.07.15
    The annual Pentawards honor the best packaging designs from around the world, in five major markets. This year’s coveted Diamond Pentaward, which is presented for Best of Show, went to the Established agency in New York, NY, for their design for Marc Jacobs Beauty’s signature range of lipsticks, the Marc Jacobs Kiss Pop collection.

    Established has designed a number of packages for Marc Jacobs Beauty, and also received a 2015 Silver Pentaward for their bottle design for Marc Jacobs Mod Noir.

    Beauty Packaging’s editor-in-chief, Jamie Matusow, recently caught up with Sam O’Donahue, the owner and creative director of Established, to learn more about the husband-and-wife team behind the innovative designs.

    Jamie Matusow: Please briefly describe Established and the types of projects you work on in the Beauty industry.
    Sam O’Donahue: Established is a multi-disciplinary design studio specializing in product design, graphic design, branding and architecture. Set up by my wife, Becky Jones, and me, in New York City in 2007, we specialize in the luxury market and have a track record of creating highly successful brands for a wide range of clients.

    JM: What was your brief for the Marc Jacobs Beauty “pencils” that won the Pentaward?
    SO: After a very successful launch of Marc Jacobs Cosmetics, the client wanted to follow up with a fun line of products. They wanted something that was on the one hand, young and fun, but on the other hand, luxurious.

    JM: How did you begin the design? What was your inspiration?
    SO: Our inspiration was the idea of finding playful ways to apply color to your face, and this led to the idea of crayons and coloring pencils.

    JM: How did the final design achieve the goal?
    SO: In high-end makeup design, the packaging is usually sleek and sophisticated, and sometimes it is playful. It is very rarely both sophisticated and youthful. The fact that there is also a witty humor in this Marc Jacobs packaging shows that clever design can extend to the luxury category.

    JM: Were there any challenges involved in executing the design—or in producing the packages?
    SO: Aspects of the industrial design were quite tricky in that to pull off such a level of playfulness while still reassuring the consumer that the product was luxurious relied on the fit and finish being absolutely immaculate. BP

    (For a look at Established’s other awards: establishednyc.com/about/)
    Related Searches
    • makeup
    • innovative
    • packaging designer
    • Packaging

    Related Center Stage

    • Cosmetics | Skin Care/Sun Care
      The Real Stimulus of Innovation

      The Real Stimulus of Innovation

      A few minutes with Thierry de Baschmakoff, internationally renowned designer, artistic director and strategy consultant
      Jean-Yves Bourgeois, European Correspondent 07.25.18

    • Eco-friendly | Sustainable Pkg/Practices
      William McDonough Says Packaging Can Be Beautiful—Endlessly

      William McDonough Says Packaging Can Be Beautiful—Endlessly

        Looking ahead to the famed green architect and designer’s presentation at Luxe Pack New York in May, Beauty Packaging editor-in-chief  Jamie Matusow asked the show’s guest of honor and chief executive of William McDonou…
      Jamie Matusow, Editor 04.29.15

    • Brushes
      A few minutes with Jamie Kern Lima, founder of IT Cosmetics

      A few minutes with Jamie Kern Lima, founder of IT Cosmetics

      When she was a TV news anchor, Jamie Kern Lima suffered an embarrassing on-air “makeup malfunction” and set out to develop a line of cosmetics that would be truly problem solving and change women’s lives. Today, with more than 150 S…
      03.16.15


    • Fragrances
      Catching Up with Coty’s Jon Dinapoli

      Catching Up with Coty’s Jon Dinapoli

        With the rollout of Coty Inc.’s new organizational structure (which combined Coty Prestige and Coty Beauty), Jon Dinapoli, Vice President Creative, Fragrances, now holds overall responsibility for nearly 20 brands from Balenciaga…
      Jamie Matusow, Editor 09.01.14

    • Cosmetics | Turnkey

      NYX Cosmetics

        Cristina Bartolucci Cristina Bartolucci joined NYX Cosmetics as chief creative director, coincidentally, just as the brand was honored with HBA’s prestigious IPDA packaging award in the Mass Cosmetics cat…
      07.01.13

    • Compacts | Cosmetics

      A few minutes with Christina Zilber, founder + creative director, Jouer Cosmetics

        Christina Zilber In French, jouer means “to play” and from looking at the brand’s cosmetics packaging, it’s apparent that founder Christina Zilber wants women to have fun as they apply their make…
      06.01.13


    • Caps/Closures | Hair Care | Sustainable Pkg/Practices

      A few minutes with Stephanie Martins, L’Oréal NA’s vice president of packaging and development

        Stephanie Martins Stephanie Martins joined L’Oréal in November 2012, the latest move in a 22-year career that has taken her from the champagne business—as her primary background is in food industry en…
      04.01.13

    • A few minutes with Jill Tomandl, Stila’s vice president of product development, package design and innovation

        Jill Tomandl Jill Tomandl is an award-winning package designer for Stila cosmetics. During her 11 years there, she invented the patent pending Stila Smoky Eye Talking Palette and St…
      12.01.12

    • A few more minutes with Jon Dinapoli, senior creative director, Coty Prestige

      Jon Dinapoli It’s been over a year since Beauty Packaging premiered its Center Stage column, spotlighting the professionals behind inspiring cosmetics and fragrance packaging. One o…
      09.01.12


    • A few minutes with Clinique's director of package development, Joe Licari

      Joe Licari, director of package development, Clinique Joe Licari graduated with a degree in packaging from Michigan State University and began his career with a New Jersey pharmaceutical company, followed by a Philad…
      07.01.12

    • A few minutes with Bluemercury co-founder and M-61 creator Marla Malcolm Beck

        Marla Malcolm Beck More than 13 years of advising clients on the selling floor helped Beck to realize exactly what consumers wanted as far as packaging for cosmetic products. Here, she tells Beauty Packaging wh…
      06.01.12

    • A few minutes with packaging designer Joseph Messina

      Joseph Messina A few minutes with packaging designer Joseph Messina From art director/photographer at classic magazines such as Look and Life to packaging designer/creative director…
      05.01.12

    • A few minutes with designer Harry Allen

      A few minutes with designer Harry Allen

      A few minutes with designer Harry Allen
      01.31.12

    • A few minutes with packaging designer Chad Lavigne of Chad Lavigne Studios

      A few minutes with packaging designer Chad Lavigne of Chad Lavigne Studios

      A few minutes with packaging designer Chad Lavigne of Chad Lavigne Studios
      10.20.11

    • A few minutes with Coty Prestige's Jon Dinapoli

      As a new Northeastern University college graduate with a degree in graphic design and photography, Jon Dinapoli—now senior creative director at Coty Prestige—wasn’t sure which area of design he wanted to pursue when he answered a ne…
      09.01.11

    Breaking News
    • WWP Wins Three NJPEC Awards
    • Cat-Themed Beauty Collection to Launch in Japan
    • Pantone Names Classic Blue the 2020 Color of the Year
    • Burst Launches Black Expanding Dental Floss
    • Glossier Enters Nordstrom for the Holidays
    View Breaking News >
    CURRENT ISSUE

    October/November 2019

    • ADF&PCD Wraps Up in New York
    • Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Low MOQs? No Problem
    • Sizing Up the Skincare Market
    • Top 20 Global Beauty Companies
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    Cristo Rey High School Educator Named 2019 Axalta All-Pro Teacher of the Year
    Michelman Makes United Way of Greater Cincinnati’s List of Top 25 Corporate Campaigns
    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs Roche's Nasal Swab MRSA Test
    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Almac Awarded $1M BMGF Grant
    Vivera Pharma, Parexel Ink Clinical Services Agreement
    MedPharm Triples Capacity at RTP Site
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    WWP Wins Three NJPEC Awards
    Cat-Themed Beauty Collection to Launch in Japan
    Pantone Names Classic Blue the 2020 Color of the Year
    Happi

    Latest Breaking News From Happi

    Lip Lab Opening in Brooklyn
    Raining Rose Expands Exec Team
    Scott’s Sells Personal Care Production Site
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Addipel Moves to New HQ, Expands Production Facility
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    HP teams with Haney for sustainable packaging
    Tags & Labels Printing adds Heidelberg’s Versafire EP
    Austrian converter installs first Nilpeter press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    IDTechEx Show! Announces Graphene Award Winner
    OE-A Continues to Bring Future of Printed Electronics to CES 2020
    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.