Features

Cosmoprof NA: A Full House of B2B Beauty

A repositioned and expanded packaging area ups the ante for suppliers.

Jamie Matusow, Editor-in-Chief09.01.15

Daniela Ciocan, CPNA marketing director, shows off this year’s Boutique sampling tin, created and donated by HCT Group.

Cosmoprof North America (CPNA) continues to gain increased recognition every year for its understanding of all sectors of the global beauty industry and the desire to offer visitors innovative new features, experiences and value. Known as “the leading B2B beauty trade show,” the 13th edition was held July 12-14 at Mandalay Bay Convention Center in Las Vegas.

This year’s show broke previous records with nearly 30,000 attendees and more than 1,000 exhibitors from 39 countries. Visitors were eager to discover unique brand launches; product innovations; new channels for distribution, packaging, and manufacturing; and to form relationships with top industry professionals and retailers—all on one giant show floor that encompassed more than 250,000 square feet. A full conference program headlining top beauty influencers attracted 1,500 audience members over the three days.

Nine country

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