Cher wore a black leather blazer with silver brocade sleeves and looked like she was standing on a stage during the virtual Fragrance Foundation Awards on September 10.  (See her photo here in our Online Exclusive:  Everything That Happened at The Fragrance Foundation Awards).

“This is so cool - it’s my first FiFis!” Cher said as she announced the winners of the Media Campaign of the Year Award.

The winners are Gucci Guilty by Coty in the Women’s category, and Paco Rabanne 1 Million: Million Nation by Puig in the Men’s category.

Watch the videos below -- and take a look at the presenters and winners in the slideshow: The Fragrance Foundation Awards Go Virtual, Here's All The Presenters, Winners & More

Frederic Arbel, senior vice president of U.S. Marketing Luxury, Coty, accepted the award for Gucci Guilty. The campaign stars Jared Leto and Lana Del Ray.

“This new chapter for Gucci Guilty is a modern declaration of self-expression and fearlessness. The story of two individuals completely free from life’s expectations — who live and love outside of social conformism,” said Arbel, describing the television spot.

Javier Zotes, vice president of marketing, Puig, U.S., accepted the award for Paco Rabanne 1 Million. “The one million attitude is reinvented, bringing a free and universal message embodied by a crew of actors and dancers — and of course the main character, the young American hip-hop prodigy, Joey Badass," he said.

Zotes continued, "For the music, we went back to 1979 and selected Rapper’s Delight from Sugarhill Gang — the first rap anthem in history. Over this super cool beat, director Paul Gore, responsible for the first 1 Million campaign, came back with a really feel-good film.”

Next, Carolina Herrera New York’s creative director Wes Gordon announced the Packaging of the Year winners -- and Coty's Arbel accepted a second award for Gucci.

See the Online Exclusive:

Celebrating Packaging of the Year at the Fragrance Foundation Awards: Winners Gucci The Eyes of the Tiger, Eau De Juice Pure Sugar, and K by Dolce & Gabbana found inspiration in a vintage apothecary, a juice box, and a crown.







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