• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Adaptable Luxe Looks & Eco-Packaging at MakeUp in NewYork

    Our Top 20 Global Beauty Companies of 2023 Report

    How Mono-Material Packaging ‘Speaks’ to Consumers

    How the Competitive Skincare Market Is Driving Specialized Packaging

    Emotional Packaging that ‘Pops’ at MakeUp in Paris
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Cosmoprof Asia and Cosmopack Asia Wrap Up Successful 26th Edition

    The Dyson Airwrap is Among the Most In-Demand Gifts

    Mary Kay Partners with Global Shea Alliance

    Coty Taps Former Google and Meta Exec as Chief Digital Officer

    MAV Beauty Brands' Sale is On Track to Close
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Lumson Collaborates with Caudalie on Refillable Packaging

    Qosmedix Expands Its Wide Range of Sustainable Cosmetic Tools, Applicators & Packaging

    Apackaging Group’s Infinity Pump Receives RecyClass Recyclability Approval

    Hard Candy's 'Wednesday' Makeup Collection Debuts at Walmart

    Anisa International Introduces the Arch Collection of Brushes
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Cosmoprof Asia and Cosmopack Asia Wrap Up Successful 26th Edition

    Revolution Beauty Seeks £3M Settlement with Founder and Former CEO

    Weekly Recap: Unilever Lays Off 169 Employees, Macy’s Exceeds Q3 Expectations & More

    Olay & Christian Siriano Team Up for Skincare-Inspired Fashion Collection

    Sephora Hosts SEPHORiA Beauty Event in China
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    The Future of Cosmetic Packaging

    Coradin’s GREENIS Dispenser Wins AMERISTAR 2023 Award

    Apackaging Group’s Infinity Pump Receives RecyClass Recyclability Approval

    Ricoh USA Becomes Scodix Distributor for the United States

    Eastman and ICONS|ICS Launch Monomaterial Cosmetic Compact
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Babo Botanicals To Launch Refill Pouches

    Guide Beauty to Debut on QVC

    Bath & Body Works Announces More Than 35 New Fall Fragrances

    Mintel Reveals What American Consumers Want in Beauty Packaging

    Luxe Pack Monaco to Open October 2nd
    Top 20 Companies
    Kao

    Avon

    Oriflame

    P&G

    Beiersdorf
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Premium Labels & Packaging Solutions

    Apackaging Group

    Richmond Containers CTP Ltd

    BIG SKY PACKAGING

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Asia and Cosmopack Asia Wrap Up Successful 26th Edition

    Sephora Hosts SEPHORiA Beauty Event in China

    Cosmetic Executive Women Host 29th Annual Beauty Awards

    Celebrating the Best in Beauty at the CEW Awards 2023

    CurlyCon LA Gets Set to Celebrate Natural Beauty
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Glossary
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Spotlight On: 3 Black-Owned Beauty Brands Born with a Mission

    Uoma, Beneath Your Mask, and Janet & Jo's founders reveal the inspiration behind their brands.

    Spotlight On: 3 Black-Owned Beauty Brands Born with a Mission
    Spotlight On: Sharon Chuter, founder, Uoma Beauty
    Spotlight On: 3 Black-Owned Beauty Brands Born with a Mission
    Spotlight On: Dana Jackson, founder of Beneath Your Mask
    Spotlight On: 3 Black-Owned Beauty Brands Born with a Mission
    Spotlight On: Kendra Woolridge, founder of Janet & Jo
    Marie Redding, Senior Editor06.03.20

    We wouldn’t typically write a headline that calls out a beauty brand just because of the color of its founder’s skin. But this week, as Americans protest racial injustice and beauty brands show support for racial equality on social media, it seems as if every beauty editor is doing their part by posting online stories that feature lists of black-owned beauty brands.

    Why focus on black-owned companies?

    Buying Black, Rebooted by Anthonia Akitunde, an article published in the Style section of the NY Times last December, refers to the book, “Our Black Year; One Family's Quest to Buy Black in America's Racially Divided Economy" by Maggie Anderson. "

    The article states, "A growing number of Americans are asking ‘Is this a black-owned business?’ Explaining the #BuyBlack movement, it says, “…in the face of today’s fraught politics and overt racism, it marks a return to a form of economic protest…” 

    Joining the cause, here are our picks for black-owned beauty brands that caught our eye -- Uoma, Beneath Your Mask, and Janet & Jo.

    Pictured above are the founders of each brand, and each has a unique story to tell about their inspiration and mission.

    Update: Uoma's founder Sharon Cutter founded the Pull Up for Change movement

    Uoma Founded By Sharon Chuter

    Uoma (pronounced uh-mah) is a makeup line founded by Sharon Chuter, chief executive officer and creative director. Chuter, a seasoned beauty executive, was born in Nigeria. WWD once named Chuter as one of the 50 most forward-thinking executives shaping the future of the beauty industry. The company has offices in Los Angeles and London.

    On its Instagram profile, the brand is described with just one sentence: “For all who’ve been left out.” Uoma's color cosmetic line includes options for all skin tones, ranging from very fair to dark brown. Say What?! Foundation is shown above, and comes in 51 shades.

    “Uoma means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us,” states the message of inclusivity on its website. 

    The mission statement continues, “At Uoma we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.”

    Uoma’s colorful, innovative packaging looks modern. Clear bottles allow consumers to clearly see the makeup shades, and are accented with caps in opaque or translucent pastel hues. Chuter “draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic,” according to the company.

    Beneath Your Mask Luxury Skincare Founded by Dana Jackson

    Beneath Your Mask, in the second phot in the slider above, is a luxury skincare line founded by Dana Jackson. The brand launched in 2012 with its first product, Whipped Skin Soufflé — and now includes Remedy Conditioning Lip Balm, Indulge Total Body Elixer, Polish Detoxifying Body Scrub — and more.

    Jackson, originally from Atlanta, moved to Los Angeles to battle Lupus — and she explains how her company got its name after her life-changing experience. She writes, “I realized how important it was that I stopped trying to be the ‘me’ that I was before I got sick, the person that I had wanted the world to perceive me as….I realized that God could heal me once I removed my mask and revealed my true self — not because He wasn’t willing to before, but because I hadn’t been willing to be vulnerable and humble enough to receive that healing. Hence my company name, Beneath Your Mask.”

    The brand’s bottles, jars, and tubes shine in sleek black. The packaging is decorated with the brand’s logo in bright white — a lowercase letter “b” with a period, with “beneath your mask” under it.

    The bottles and jars are dark violet Miron glass, chosen because it “energetically activates our botanical formulas.” The brand explains on its website, “The technology is simple; the sun emits visible and invisible light parts that enable all plants to grow. It also emits light that accelerates molecular decay. Miron violet glass works like a natural filter that only lets in the sunlight that protects and improves quality, thus lengthening the lifespan and actually increasing the potency of our products. This means that our products will not only be optimally preserved, but will also be energetically enriched.”

    Janet & Jo 10-Free Nail Lacquer Founded by Kendra Woolridge

    Janet & Jo, in the third photo in the slider above, is a luxe nail lacquer line that is “10-free,” and formulated without ten controversial ingredients that may be linked to health issues. The line is also vegan and cruelty-free.

    Founder Kendra Woolridge says the company name comes from her two grandmothers. Woolridge writes that her grandmothers, “with my mother, influenced me tremendously. I have always had a passion for polish, and would often mix polishes together until I achieved the colors I envisioned in my head.”

    Woolridge says she was inspired to start the company after watching her mom battle breast cancer three times, and lost her Grandma Jo to the same disease. She states, “I decided to pursue my passion for polish, while remaining conscious of the ingredients.” She says she learned more about the many toxic ingredients in nail polish, so she was determined to launch a ‘clean’ brand.

    Janet & Jo’s lacquer line is in square glass bottles that have a thick double-wall base. Gold caps complete the luxe look, which coordinate with a gold decoration printed on the bottle featuring the brand’s logo. 

    Shown in the photo above, via Instagram, are a few colors including Blonde Ambition, dedicated to all the women that inspired the brand’s founder, that “take lemons and make a hell of a lemonade”; ‘Yass Girl Yasss!’ a “power pink” signifying women’s empowerment; and Sweetheart, a light pink lacquer with a milky base.

    Suggested For You
    Anomatic Anomatic
    Garrett Hewitt International Garrett Hewitt International
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    The Leitman Group LLC The Leitman Group LLC
    COSMOGEN COSMOGEN
    Event Info Event Info
    Ranking the Top 50 Cosmetic Companies Ranking the Top 50 Cosmetic Companies
    APR Beauty Group Inc. APR Beauty Group Inc.
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    CIBS Reschedules All 2021 Events CIBS Reschedules All 2021 Events
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium

    Related Buyers Guide Companies

    • Anomatic

      Anomatic

      ...
      Debra McDonough, Anomatic marketing consultant 06.21.23

    • Garrett Hewitt International

      Garrett Hewitt International

      ...
      Jason Clerke, President 05.23.23

    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 05.19.23


    • The Leitman Group LLC

      ...
      Jack Leitman, President 05.18.23

    • COSMOGEN

      ...
      MAUD LELIEVRE, Marketing & Communication Director 05.09.23

    Loading, Please Wait..
    Breaking News
    • Cosmoprof Asia and Cosmopack Asia Wrap Up Successful 26th Edition
    • The Dyson Airwrap is Among the Most In-Demand Gifts
    • Mary Kay Partners with Global Shea Alliance
    • Coty Taps Former Google and Meta Exec as Chief Digital Officer
    • MAV Beauty Brands' Sale is On Track to Close
    View Breaking News >
    CURRENT ISSUE

    October/November 2023

    • Our Top 20 Global Beauty Companies of 2023 Report
    • How Mono-Material Packaging ‘Speaks’ to Consumers
    • How the Competitive Skincare Market Is Driving Specialized Packaging
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    FrieslandCampina Ingredients Launches Microparticulated Whey Protein
    FoodChain ID, Reseed Partner on Transparency Program for Sustainable Practices
    Nexira Launches Third Phase of Acacia Sustainability Program
    Coatings World

    Latest Breaking News From Coatings World

    Partner Power Drives AkzoNobel’s Initiative for Carbon Footprint Reduction in Vehicle Repair
    BASF Receives Funding Approval for 54-Megawatt Water Electrolysis Plant
    Peninsula Polymers and Westlake Epoxy Expand National Distribution Agreement into Mexico
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    RSNA23: Siemens Healthineers Plans to Expand the Reach of Its Imaging Scanners
    GE HealthCare Reveals MyBreastAI Suite
    RSNA23: Philips Showcases Mobile MRI System with Helium-Free Operations
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Novartis Issues Voluntary Recall of Sandimmune Oral Solution
    Bayer Commits to Veeva Vault CRM, OpenData Globally
    Novo Nordsik to Double Mfg. Capacity in France for GLP-1 Products
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Cosmoprof Asia and Cosmopack Asia Wrap Up Successful 26th Edition
    The Dyson Airwrap is Among the Most In-Demand Gifts
    Mary Kay Partners with Global Shea Alliance
    Happi

    Latest Breaking News From Happi

    Cosmoprof Asia 2023 Sets Record Attendance Upon Hong Kong Return
    Online Black Friday Sales Jump 7.5%
    Net Sales Soar North of $3 Billion For Galderma In the First Nine Months of 2023
    Ink World

    Latest Breaking News From Ink World

    Gallus Receives Award from Schreiner Group
    Ricoh Cuts Inspection Time by 94% with Zebra’s RFID Solution
    Smurfit Kappa Earns Multiple Awards in the Americas
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Program announced for RadTech UV+EB Technology Expo & Conference
    Best of the Best L9 WLA label award winners announced
    Autajon Group acquires Royston Labels
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    UAE Baby Care Brand PureBorn Inks Distribution Deal with Laboratoire Naturel
    Egal Pads Partners with Canadian Distributor
    Essity Joins Circular Sensor Technology Partnership
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Exactech Study Shows Fairness, Accuracy of Predict+ for Shoulder Surgery
    NuVasive & Zimmer Biomet Become Pending Subscribers to MedAccred Program
    Pristine Surgical Rolls Out Summit 4K Single-Use Arthroscope in U.S.
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Gallus Receives Award from Schreiner Group
    PROGRESSUS Paves Way for Decarbonization with Improved Power Grid Resilience
    Ricoh Reduces Inspection Time by 94% with Zebra’s RFID Solution

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login