Marie Redding, Senior Editor11.21.18
Looking ahead to the Thanksgiving holiday — and the big shopping weekend — Influenster conducted a survey on shopping habits.
Influenster sent its poll to over 4,000 female Influenster community members. Of those surveyed, 78% were Millennials.
So, what were the results?
The majority of survey respondents say they plan to buy makeup and fragrances — however, the beauty category ranked second on their shopping list after clothing.
The survey reports that Gen Z is the age group most likely to shop for makeup and/or fragrances on Black Friday and Cyber Monday. Seventy-eight percent of Gen Zers say they will be shopping for beauty products.
The top five "most wanted" makeup brands -- from all survey responders -- that bargain-hunting shoppers will be buying this holiday weekend are, ranked in order: Tarte Cosmetics, Urban Decay, ColourPop, MAC Cosmetics, and Benefit Cosmetics (shown in the photo above.)
What influences a purc
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