05.23.24
Organic German skincare brand, Annemarie Börlind will launch a new NatuCollagen series with vegan collagen in China. This new collection will debut in June 2024 at the China Beauty Expo in Shanghai.
According to the brand, NatuCollagen skincare series leverages plant-based collagen to provide a natural solution for maintaining youthful and radiant skin. Vegan collagen is the key ingredient, a growing trend in skincare, and has shown to be "ethical and environmentally friendly."
Annemarie Börlind Co-CEO, Nicolas Linder said,
"We are excited to introduce our NatuCollagen series to the vibrant and conscious Chinese market. This innovative line reflects our core values of sustainability, ethics, and natural beauty. Since the moment of our foundation, we believe that beauty should not come at the cost of our planet's health, and we are proud to offer a vegan collagen alternative that aligns with our brand's mission."
For a long time, mandatory animal testing for cosmetics acted as a roadblock for ethical beauty brands, preventing them from entering this market. However, recent regulatory changes have paved the way for these brands to cater to the growing consumer desire for ethical products.
The NatuCollagen series will be available for purchase exclusively at their Tmall cross-border flagship store starting June 2024.
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According to the brand, NatuCollagen skincare series leverages plant-based collagen to provide a natural solution for maintaining youthful and radiant skin. Vegan collagen is the key ingredient, a growing trend in skincare, and has shown to be "ethical and environmentally friendly."
Annemarie Börlind Co-CEO, Nicolas Linder said,
"We are excited to introduce our NatuCollagen series to the vibrant and conscious Chinese market. This innovative line reflects our core values of sustainability, ethics, and natural beauty. Since the moment of our foundation, we believe that beauty should not come at the cost of our planet's health, and we are proud to offer a vegan collagen alternative that aligns with our brand's mission."
For a long time, mandatory animal testing for cosmetics acted as a roadblock for ethical beauty brands, preventing them from entering this market. However, recent regulatory changes have paved the way for these brands to cater to the growing consumer desire for ethical products.
The NatuCollagen series will be available for purchase exclusively at their Tmall cross-border flagship store starting June 2024.
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