05.23.24
CEO and founder Tina Dao launched Youzu, a skincare brand that is also meant to be the start of a community that promotes self-love and connection.
The brand launched with two inaugural products— Daily Refresh Spray and Daily Refresh Serum. Both skincare products feature hypochlorous acid.
Daily Refresh Spray: According to the brand, this is a multi-purpose spray that can be used in place of a toner, to set makeup, and/or to refresh and recharge at any time. Hypochlorous acid is used to soothe, calm, and purify the skin, to reduce redness and irritation while hydrating and supporting renewal. It is designed for all skin types, even the most sensitive, including eczema and acne-prone, and can be used AM/PM as a toner and/or throughout the day.
Daily Refresh Serum: This spray serum features a concentrated dose of hypochlorous acid to soothe irritation and reduce redness, inflammation, and acne flare-ups. It also provides essential nutrients and hydration, promotes clear, calm, nourished skin, and shields skin from environmental stressors. The serum can be used AM and/or PM.
Dao created the website as a retail space and community hub because she experienced trauma and abuse and is committed to helping others.
Users can search and purchase products as well as explore a community forum, to connect with skincare and holistic wellness professionals, and each other. A percentage of Youzu proceeds will be donated to an aligned nonprofit organization.
Dao commented, "It was a natural choice, driven by my genuine love of skincare and desire to fill a gap I noticed in the industry. Beyond merely offering effective products, I envisioned Youzu as a holistic experience - a brand with personality, community, and a platform for shared stories and discussions. Witnessing the tendency of many brands to focus solely on sales, I felt compelled to create something more meaningful.”
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The brand launched with two inaugural products— Daily Refresh Spray and Daily Refresh Serum. Both skincare products feature hypochlorous acid.
Daily Refresh Spray: According to the brand, this is a multi-purpose spray that can be used in place of a toner, to set makeup, and/or to refresh and recharge at any time. Hypochlorous acid is used to soothe, calm, and purify the skin, to reduce redness and irritation while hydrating and supporting renewal. It is designed for all skin types, even the most sensitive, including eczema and acne-prone, and can be used AM/PM as a toner and/or throughout the day.
Daily Refresh Serum: This spray serum features a concentrated dose of hypochlorous acid to soothe irritation and reduce redness, inflammation, and acne flare-ups. It also provides essential nutrients and hydration, promotes clear, calm, nourished skin, and shields skin from environmental stressors. The serum can be used AM and/or PM.
Dao created the website as a retail space and community hub because she experienced trauma and abuse and is committed to helping others.
Users can search and purchase products as well as explore a community forum, to connect with skincare and holistic wellness professionals, and each other. A percentage of Youzu proceeds will be donated to an aligned nonprofit organization.
Dao commented, "It was a natural choice, driven by my genuine love of skincare and desire to fill a gap I noticed in the industry. Beyond merely offering effective products, I envisioned Youzu as a holistic experience - a brand with personality, community, and a platform for shared stories and discussions. Witnessing the tendency of many brands to focus solely on sales, I felt compelled to create something more meaningful.”
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