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Smashbox’s Jill Tomandl Fills Us In on 4 New Primers—and How Packaging Is Part of the Storytelling

Smashbox’s Jill Tomandl Fills Us In on 4 New Primers—and How Packaging Is Part of the Storytelling

Layers of color silkscreened on tubes represent barriers, and make it easy to identify the 4 different products.

By Jamie Matusow, Editor-in-Chief, Beauty Packaging03.10.22
Jill Tomandl, Vice President of Product Development, Innovation and Brand Sustainability, Smashbox, talks with Jamie Matusow, Beauty Packaging’s Editor-in-Chief, about how the brand has “reinvented” their iconic primer category with a new collection of 4 innovative, skin-defending Photo Finish Silkscreen Primers (each with different ingredients and benefits, “which help not only perfect your makeup but help defend your skin), product development during Covid, clean ingredients, the process of selecting sustainable packaging—and how they utilized the packaging for storytelling.
 
Tomandl says the new lineup of primers “creates a breathable, silky barrier that perfects the canvas by smoothing and strengthening skin against damage from environmental aggressors like pollution and blue light.”
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