05.05.22
Byrd Hair has launched a curated assortment of its personal care product line at Walmart. Three of brand’s hero products are joining the retailer’s beauty & grooming assortment and growing line up of indie brands in 1,500 stores located across the country.
Byrd Hair’s complete line of hair and body care essentials is designed to reinvent the modern grooming routine. Clean meets functional, the line is powered by natural extracts combined with performance-based ingredients, and is formulated without phthalates, parabens and sulfates.
“We're so excited that Byrd has found a home at Walmart, a retail icon known best for its convenience, quality and affordability – all values that we share as a brand,” says Chase. “Before Byrd, I had looked around the men’s personal care aisles and recognized that the options hadn’t significantly changed in decades. Our goal as a team was and continues to be to graduate the consumer from old school hair care to a line that modernizes and celebrates the grooming routine. As partners, Byrd and Walmart are helping to spread the brand’s wings and open up a window of opportunity for men everywhere to discover an effortless way to look and feel their best.”
The Slick Pomade, Matte Pomade, and Classic Pomade all retail for $9.97, offering customers a range of accessible formulas.
Byrd Hair’s complete line of hair and body care essentials is designed to reinvent the modern grooming routine. Clean meets functional, the line is powered by natural extracts combined with performance-based ingredients, and is formulated without phthalates, parabens and sulfates.
Essential Grooming for Men
Byrd Hair is made in California and inspired by the “gentleman surfer” and classic 60s surf culture. Raised in Newport Beach, founder Chase Wilson was a professional surfer who understood the transformative powers of sun, salt and surf for skin and hair health. Motivated by the legend of his great grandfather’s hair tonic and barbershop, Wilson set out to create a modern-day pomade and make widely available the ingredients for the world’s best hair. He also envisioned paying homage to an era in which grooming was an essential daily routine by creating a line that would infuse a sense of respect and appreciation back into the ritual.“We're so excited that Byrd has found a home at Walmart, a retail icon known best for its convenience, quality and affordability – all values that we share as a brand,” says Chase. “Before Byrd, I had looked around the men’s personal care aisles and recognized that the options hadn’t significantly changed in decades. Our goal as a team was and continues to be to graduate the consumer from old school hair care to a line that modernizes and celebrates the grooming routine. As partners, Byrd and Walmart are helping to spread the brand’s wings and open up a window of opportunity for men everywhere to discover an effortless way to look and feel their best.”
The Slick Pomade, Matte Pomade, and Classic Pomade all retail for $9.97, offering customers a range of accessible formulas.