Is blue the new orange? It is according to Algenist.

The brand just launched Blue Algae Vitamin C Skinclarity Brightening Serum, and it contains its exclusive vitamin C sourced from spirulina.

The brand says that traditional vitamin C serums can cause sensitivity and blotchiness on melanin-rich skin, and its naturally-derived vitamin C from blue spirulina outperforms other commonly used forms.

The stylish blue bottle, shown above, features an ergonomic pump dispenser. The color of the bottle matches the product's intense blue hue.  

Skin Care Benefits of Vitamin C from Spirulina

Tammy Yaiser, vice president of product development, explains, "The team was inspired by the extensive research on blue-green algae, and for the potential to derive, extract and isolate its naturally-occurring Vitamin C component—and then to regeneratively produce it in a lab. The spirulina is sustainably grown, and the Vitamin C component is isolated and concentrated."

Yaiser continues, "The result is a highly pure ascorbic acid raw material, identified on the ingredient list as 'ascorbic acid.' The process is also exciting because the leftover algae by-product is still rich in nutrients and can be beneficial for other applications such as fermentation, agricultural fertilizers and wastewater remediation. A part of the leftover biomass is used for making spirulina extract and spirulina oil. We considered the whole process."

Skinclarity Brightening Serum is also formulated with Algenist's patented ingredient alguronic acid to help reduce the appearance of fine lines and wrinkles. It also includes a blue skin-forward marine ferment to help improve the appearance of skin texture and hydrate skin. A moisturizing complex and soothing tansy extract adds to its benefits.

10-Day Results

Algenist formulated Skinclarity Brightening Serum to target the appearance of pigmentation.

In just 10 days, consumers of all skin types, skin tones, and skin colors, including melanin-rich skin, showed enhanced brightness and luminosity, evened skin tone and texture, and improved signs of photoaging.

Rose Fernandez, CEO, Algenist, says, "When we set out to solve a problem in 10 days with each of our formulas, the process is rigorous." Fernandez explains that Algenist is committed to sourcing high-performing, sustainably produced ingredients, and if a source doesn't exist, the brand will create its own." She adds, "This is how the brand was born."