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    Breaking News

    Coty Shuts Down KKW Beauty—Here's Why

    The brand's current website goes dark on August 1st.

    Coty Shuts Down KKW Beauty—Here
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    Marie Redding, Senior Editor07.07.21

    Over two months ago, Coty temporarily shut down Kylie Cosmetics. The new Kylie Cosmetics will launch on July 15th.

    When Kylie's IG said 'Something is Coming'—Coty told us why. The new formulas are now 'clean,' with an extensive list of ingredients that you won't find on the label. 

    Now—it seems that major changes are in store for KKW Beauty.

    And perhaps a name change?

    The brand is being reformulated, repackaged, and rebranded. (Fans are enjoying the deep discounts on the current product line—everything is on sale, until it sells out.)

    On Instagram, @kkwbeauty posted:

    "To Our Loyal Customers,
    It all started with a contour kit
    and expanded to eyes, lips, body, and
    many incredible collections over
    the past four years.

    On August 1st at midnight we will be shutting
    down the kkwbeauty site so that we can 
    come back to you under a completely new brand
    with new formulas that are more modern,
    innovative, and packaged in an elevated
    and sustainable new look.

    I'm excited to continue to develop and
    expand my product range and for you to 
    finally be able to experience it the way 
    that I have always envisioned.

    In addition, my team is hard at work to improve 
    the customer shopping experience where you
    will be able to purchase my beauty and 
    cosmetic offerings in all categories from
    one single website.

    Thank you so much for being on this
    incredible journey with me, and I promise
    we won't be gone for too long." 


    xo,
    Kim Kardashian West   


    KKW Beauty debuted in 2017, and the brand's creme contour sticks were an instant success. 

    The End of 'KKW' Beauty?

    Fans on social media—especially Twitter—are speculating that the "W" will be dropped from the brand name, even though Kim used "West" when she signed the message above. 

    Kim K's surname is no longer "Kardashian West" since her divorce from Kanye—but her brands are still KKW Beauty and KKW Fragrance.

    Coty bought a 20% stake in KKW in June 2020—and CEO Sue Nabi seems to have already confirmed these rumors when she revealed, months ago, “We’re not using her current trademark for all the reasons you can imagine,” Fortune reported, referring to the divorce. 

    However, TMZ says this isn't the case, and Kim K's name has not changed. 

    Last April, a trademark was filed for SKKN by Kim. 

    Stay tuned for more news about the relaunch—and new packaging—as soon as we find out.

    Read More Coty News

    Coty To 'Correct' CoverGirl's Packaging Mistakes

    Coty Redesigns CoverGirl Clean Pressed Powder Compact with 35% Less Plastic





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