Coty Inc. is buying a 20% stake in Kim Kardashian West's KKW Beauty - for $200 million. The deal values the company at $1 billion.
Coty will further develop the KKW business globally. Together, the new partners plan to enter new beauty categories, growing beyond the brand’s existing product lines.
Kardashian West and her team will lead all creative efforts in terms of product and communications initiatives, building on her global reach capabilities through social media.
“Kim is a true modern-day global icon,” stated Peter Harf, Coty chairman and CEO. “She is a visionary, an entrepreneur, a mother, a philanthropist, and through social media has an unparalleled ability to connect with people around the world. This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”
Coty recently made a deal to purchase Kylie Cosmetics - and named the division's new leader.
Under the terms of the agreement, Coty will acquire a 20% ownership interest in Kardashian West's beauty business for $200 million.
Coty will have overall responsibility for the portfolio’s development in skincare, haircare, personal care and nail products. Through the relationship each party will leverage its strengths to “further build a high growth, direct-to-consumer beauty brand.”
Kardashian West commented, “Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand. This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.”
The acquisition is expected to close in the third quarter of FY21. Earlier this year, Coty acquired a 51% stake in Kardashian West’s half-sister Kylie Jenner’s brands.
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