Beauty Packaging Staff09.21.20
Khloé Kardashian, the Keeping Up with the Kardashians Star and co-founder of Good American, has been named as an exclusive brand partner with Ipsy.
“I’ve always loved expressing myself through makeup and trying new products and looks,” said Khloé. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring. With Ipsy, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with Ipsy in redefining how we all discover beauty.”
“Khloé is an inspirational working mom and entrepreneur who embodies self-expression in a very real and tangible way,” commented Jenna Habayeb, chief brand officer at Ipsy. “She is a true style chameleon and takes a bold approach to beauty that is playful, experimental, adventurous—and really brings the Ipsy experience to life. Over the years, Khloé has invited us all into her life, her home, and her relationships, and now we are thrilled to welcome her into the Ipsy community, and we can’t share all that fun activations ahead.”
Social Media Debut
Khloé’s debut as Ipsy brand partner will be aired exclusively on the brand’s IGTV next Thursday, September 24 at 9pm ET, where she will battle Item Beauty co-founder Addison Rae in a face-to-face tiny hands “Make-Off” challenge. Tune in and vote for #TeamKoko or #TeamAddison for a chance to win a one-year membership to Ipsy’s Glam Bag, $500 worth of Good American apparel, and an Item Beauty haul.
“I’ve always loved expressing myself through makeup and trying new products and looks,” said Khloé. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring. With Ipsy, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with Ipsy in redefining how we all discover beauty.”
“Khloé is an inspirational working mom and entrepreneur who embodies self-expression in a very real and tangible way,” commented Jenna Habayeb, chief brand officer at Ipsy. “She is a true style chameleon and takes a bold approach to beauty that is playful, experimental, adventurous—and really brings the Ipsy experience to life. Over the years, Khloé has invited us all into her life, her home, and her relationships, and now we are thrilled to welcome her into the Ipsy community, and we can’t share all that fun activations ahead.”
Social Media Debut
Khloé’s debut as Ipsy brand partner will be aired exclusively on the brand’s IGTV next Thursday, September 24 at 9pm ET, where she will battle Item Beauty co-founder Addison Rae in a face-to-face tiny hands “Make-Off” challenge. Tune in and vote for #TeamKoko or #TeamAddison for a chance to win a one-year membership to Ipsy’s Glam Bag, $500 worth of Good American apparel, and an Item Beauty haul.
