Beauty Packaging Staff07.13.20
Taste Beauty has launched Defendr+, a line of FDA-approved hand sanitizers that provide “safe, reliable protection against 99% of germs.”
According to Taste Beauty, the product is free of harsh chemicals and its scent-free and moisturizing formula contains just four ingredients, including 70% Ethyl Alcohol, which meets the CDC's recommendations for hand hygiene.
"Defendr+ is the most ambitious launch for Taste Beauty's Taste Labs division, and we couldn't be more excited to bring this brand to market," said Alex Fogelson, co-founder & CEO of Taste Beauty. "Defendr+ is positioned to become a household name synonymous with keeping families safe, protected and secure – meeting the moment of our current world."
Defendr+ is giving back to the New York Community by contributing to the Robin Hood COVID-19 Relief Fund. Additionally, products will be donated to protect the FDNY through the FDNY Foundation.
Defendr+ is available in all Target stores and on Target.com.
According to Taste Beauty, the product is free of harsh chemicals and its scent-free and moisturizing formula contains just four ingredients, including 70% Ethyl Alcohol, which meets the CDC's recommendations for hand hygiene.
"Defendr+ is the most ambitious launch for Taste Beauty's Taste Labs division, and we couldn't be more excited to bring this brand to market," said Alex Fogelson, co-founder & CEO of Taste Beauty. "Defendr+ is positioned to become a household name synonymous with keeping families safe, protected and secure – meeting the moment of our current world."
Defendr+ is giving back to the New York Community by contributing to the Robin Hood COVID-19 Relief Fund. Additionally, products will be donated to protect the FDNY through the FDNY Foundation.
Defendr+ is available in all Target stores and on Target.com.
