Beauty Packaging Staff07.08.20
L’Oréal USA Professional Products Division has announced several changes to its executive leadership. Firstly, Antonio Martinez-Rumbo, president, professional products division brands will be leaving his role in early July to take on new responsibilities with the L’Oréal Group in Europe, which will be announced at a later date.
“On behalf of the PPD U.S. division, I’d like to thank Antonio for his remarkable contributions to the U.S. business, including his deep commitment to customers, positive energy and entrepreneurial spirit,” said David Greenberg, group president, North America.
Leslie Marino—President, Professional Products Division American Brands
To continue to drive the divisional transformation, Leslie Marino has been appointed to the newly created role of president, professional products division American brands, overseeing a portfolio which includes Redken, Matrix, Biolage, Mizani, Pureology, Baxter and L’Oréal Technique brands.
Marino began her career at L’Oréal in the Luxe Division where she served as general manager of fragrance. In 2011, she joined the professional products division as the general manager of Kérastase & Shu Uemura Art of Hair, driving sales and helping Kérastase elevate its profile as a true luxury and service brand. In 2013, Marino became general manager of Redken & Pureology, and delivered growth during her seven-year tenure.
Candy Genhart—General Manager of Redken U.S.
Candy Gebhart has been appointed general manager of Redken U.S., succeeding Marino. Gebhart joined L’Oréal in 2014 as vice president of marketing for L’Oréal Professionnel, before shifting to lead marketing for Redken global and Matrix U.S., where she oversaw the relaunch of Total Results and success of new SoColor Cult. In 2018, Gebhart was promoted to general manager of Pureology where she optimized the brand structure and boosted Pureology’s digital presence.
Teresa Lopez—General Manager of Mizani, L’Oréal Technique and Pureology
With Gebhart’s transition to Redken, Teresa Lopez, general manager of Mizani and L’Oréal Technique, will now welcome Pureology into her portfolio. The company believes this addition will allow strong synergies to further grow the brands.
Along with these leadership changes, the Matrix and Biolage brands will transition into two separate brands running independently in the U.S., under separate leadership teams. This new structure will provide each brand dedicated support and focus, in order to fuel further growth and innovation.
Carrington Cole—Senior Vice President
Leading Matrix U.S., Carrington Cole has been named senior vice president. Cole joined L’Oréal USA in 2003 beginning with Matrix U.S., before spending more than six years in various roles across Kérastase/ Shu Uemura and Pureology. In 2016, Cole joined Redken as head of marketing.
Mounia Tahiri—Senior Vice President
Leading Biolage U.S., Mounia Tahiri has been named senior vice president. Tahiri started her L’Oréal career in France and arrived to the U.S. in 2009 to work on Maybelline global. She joined the Professional Products Division in 2011 within Redken’s global team, followed by four years leading Matrix U.S. Haircare & Styling Marketing. Since 2017, Tahiri has led the new Professional Products Ulta team, building an omni-channel approach to the Ulta business, facilitating growth in e-retail.
Ana Maria Alonso Viola—Vice President of Redken U.S. Marketing
Ana Maria Alonso Viola will transition to vice president of Redken U.S. marketing, reporting to Candy Gebart. Alonso Viola joined L’Oréal in 2010 with L’Oréal Paris. In 2012, she moved to the Pureology global business, and later joined Matrix as global AVP, hair color & texture. In 2015, Alonso Viola spent three years responsible for Carol’s Daughter brand marketing, before returning to Professional Products in 2018 to head marketing for Matrix U.S., as the brand entered new channels.
In other news, Jean-Paul Agon, chairman and CEO of L’Oréal, will have his replacement named during the next annual meeting in 2021. He has been with the company since 1978.
“On behalf of the PPD U.S. division, I’d like to thank Antonio for his remarkable contributions to the U.S. business, including his deep commitment to customers, positive energy and entrepreneurial spirit,” said David Greenberg, group president, North America.
Leslie Marino—President, Professional Products Division American Brands
To continue to drive the divisional transformation, Leslie Marino has been appointed to the newly created role of president, professional products division American brands, overseeing a portfolio which includes Redken, Matrix, Biolage, Mizani, Pureology, Baxter and L’Oréal Technique brands.
Marino began her career at L’Oréal in the Luxe Division where she served as general manager of fragrance. In 2011, she joined the professional products division as the general manager of Kérastase & Shu Uemura Art of Hair, driving sales and helping Kérastase elevate its profile as a true luxury and service brand. In 2013, Marino became general manager of Redken & Pureology, and delivered growth during her seven-year tenure.
Candy Genhart—General Manager of Redken U.S.
Candy Gebhart has been appointed general manager of Redken U.S., succeeding Marino. Gebhart joined L’Oréal in 2014 as vice president of marketing for L’Oréal Professionnel, before shifting to lead marketing for Redken global and Matrix U.S., where she oversaw the relaunch of Total Results and success of new SoColor Cult. In 2018, Gebhart was promoted to general manager of Pureology where she optimized the brand structure and boosted Pureology’s digital presence.
Teresa Lopez—General Manager of Mizani, L’Oréal Technique and Pureology
With Gebhart’s transition to Redken, Teresa Lopez, general manager of Mizani and L’Oréal Technique, will now welcome Pureology into her portfolio. The company believes this addition will allow strong synergies to further grow the brands.
Along with these leadership changes, the Matrix and Biolage brands will transition into two separate brands running independently in the U.S., under separate leadership teams. This new structure will provide each brand dedicated support and focus, in order to fuel further growth and innovation.
Carrington Cole—Senior Vice President
Leading Matrix U.S., Carrington Cole has been named senior vice president. Cole joined L’Oréal USA in 2003 beginning with Matrix U.S., before spending more than six years in various roles across Kérastase/ Shu Uemura and Pureology. In 2016, Cole joined Redken as head of marketing.
Mounia Tahiri—Senior Vice President
Leading Biolage U.S., Mounia Tahiri has been named senior vice president. Tahiri started her L’Oréal career in France and arrived to the U.S. in 2009 to work on Maybelline global. She joined the Professional Products Division in 2011 within Redken’s global team, followed by four years leading Matrix U.S. Haircare & Styling Marketing. Since 2017, Tahiri has led the new Professional Products Ulta team, building an omni-channel approach to the Ulta business, facilitating growth in e-retail.
Ana Maria Alonso Viola—Vice President of Redken U.S. Marketing
Ana Maria Alonso Viola will transition to vice president of Redken U.S. marketing, reporting to Candy Gebart. Alonso Viola joined L’Oréal in 2010 with L’Oréal Paris. In 2012, she moved to the Pureology global business, and later joined Matrix as global AVP, hair color & texture. In 2015, Alonso Viola spent three years responsible for Carol’s Daughter brand marketing, before returning to Professional Products in 2018 to head marketing for Matrix U.S., as the brand entered new channels.
In other news, Jean-Paul Agon, chairman and CEO of L’Oréal, will have his replacement named during the next annual meeting in 2021. He has been with the company since 1978.
