Afterpay Limited has announced a partnership with actress Sarah Hyland.
Hyland, best known for her role on Modern Family, will star in a series of funny videos focused on the New Year.
Afterpay is a rapidly growing "Buy Now, Pay Later" company, enabling top fashion and beauty brands to offer online shoppers interest-free payments.
The theme of the video campaign is "why you wouldn't do everything all at once" -- so, why pay all at once? Hyland appears in two Afterpay branded videos - one on trying to conquer all her New Year resolutions at once, and the other where she gushes one too many personal details on a first date.
Nick Molnar, Afterpay Co-Founder and U.S. CEO said, "We are thrilled to partner with Sarah...With a new year, and new decade on the horizon, we felt it was important to engage with our audience...I believe what we have created epitomizes what Afterpay means to customers."
This is the first branded campaign that Afterpay has launched globally, and will be distributed on a range of digital platforms throughout January.
Photos: Sarah Hyland, via Instagram; a screenshot via Afterpay showing two of the beauty brands that partner with the company, Anastasia Beverly Hills and Hourglass Cosmetics.