Farouk Systems has partered with LG Household & Health Care to launch a new haircare line on October 30th -- Avon Chi Essentials.
The new 4-product line will be sold through avon.com and Avon's direct sales program.
LG H&H acquired the New Avon Company in April 2019. Under LG H&H's ownership, New Avon Company will continue its strategy of product innovation, while strengthening its position as the leading social selling beauty company in the region.
Farouk Systems creates and manufactures haircare and styling tools under the CHI and BioSilk brands.
The New Product Line
The Avon Chi Essentails collection includes Replenishing Shampoo, Moisturizing Conditioner, Repairing Serum, and Thermal Protecting Spray.
The products contain a blend of antioxidant-rich ingredients, including pomegranate, hibiscus, and aloe vera grown by Farouk Systems in Houston, Texas. Aloe has natural moisturizing properties to lock in moisture and reduce frizz.
They are formulated with more than 90% natural ingredients, and made exclusively for Avon. They are also sulfate-free and paraben free.