Kirsty Cole , Head of Growth, Anthem Worldwide – Amsterdam08.29.19
In the USA, those identifying as vegan ‘increased by 600% between 2014 and 2017’ (Report Buyer, 2017) – a trend reverberating across the globe. More recently, The Economist declared 2019 to be ‘The Year of The Vegan,’ reporting that a quarter of Millennials now identify as vegan or vegetarian.
These echoes are felt far beyond the food category as consumers seek to adopt a vegan lifestyle—a trend supported by the rise of plant-based and ethical consumerism and fueled by a vast array of online communities. This is no longer a niche trend and certainly shows no signs of slowing down.
‘The sale of vegan prestige beauty products in the UK reported an increase of 38% in the 12-month period February 2017 to end of January 2018’ (NPD Group). Globally, it’s suggested that by 2025 the vegan cosmetics market is forecasted to reach $20.8bn.
Images above: Photo 1 by Patricia Pereira, designer, Anthem Worldwide – Amsterdam; 2: Milk Makeup; 3: Elemis Superfood Facial Oil; 4: My Clarins; 5: Botanea.
Identifying Vegan<
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
