Tara Brands has debuted in the U.S. Following several years of success in Kuwait, Tara Brands is introducing hair products to the U.S. Market.
The company is known for delivering natural, science-based beauty. The Tara Care System and Tara Growth System will be the first two hair care lines in the US rollout. The brand plans to launch a premium vitamin c complex, pure argan oil and deep cleansing clay mask this Fall to kick off the brand's skin care line.
The Tara Care System is infused with antioxidants and vitamins to keep hair healthy and strong as it endures the harshness of the environment, hair styling and chemical treatments. Ingredient superheroes include apple stem cell, known to delay the effects of aging on hair and scalp, and açai to make hair strong, shiny and soft.
Products in the range include Sulfate-Free Nurture Shampoo, Nurture Conditioner, Nurture Leave-In and Restore Hair Mask.
"We work with the best and most innovative beauty labs across the world to create our products," said Nawaf Arhamah, CEO of Tara Brands. "We are committed to offer ingredient-focused, science-based products that are rooted in heritage, to deliver consumers the best formulas available in beauty today."
Following the launch, Tara plans to launch new breakthrough products frequently. Products are currently available via the brand's website, as well as select U.S. distributors.