Kenneth Cole and Parlux are announcing a new fragrance, which launched on July 31st -- Mankind Legacy. It is the newest addition to the Mankind fragrance collection.
Mankind Legacy "celebrates the modern altruist, reminding us all of the opportunity to create a legacy of our own," the brand states, adding, "The fragrance has elements that awaken the senses and inspire you to make your mark."
The fragrance opens with a combination of citrus and icy aromatic notes of sage, providing a lively freshness and surge of energy; Comforting rosemary follows, imparting a feeling of well-being. Warm, reassuring notes of vetiver and amyris create a long-lasting scent that asserts confidence.
"The inspiration to create this fragrance came from the notion that legacy-building is not about what we might achieve one day, it's about what we can accomplish every day," says Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc. "I believe that we live in a complicated world with increasing possibilities, and as more and more people determine their purpose and realize their potential, the more meaningful it all becomes."
Here are the fragrance's notes, as well as where each ingredient is sourced:
Top notes are Clary Sage (France), Mandarin Oil (Italy), Nutmeg Oil (Indonesia); mid notes are Fir Balsam (Canada), Pink Pepper (California) and Rosemary (North Africa). The drydown includes Amyris (Dominican Republic); Vetiver (Haiti) and Cedarwood (Atlas).
The collection includes a 100 mL Mankind Legacy EDT Spray and 50mL Mankind Legacy EDT Spray.
The packaging is inspired by New York City's iconic architecture and ever evolving facades.
The bottle is encased in a metal band, reminiscent of the steel infrastructure that holds these buildings together for the years to come. The blue color represents the water and sky reflecting off of the metallic buildings.
The Ad Campaign
The ad campaign, shot by Sharif Hamza, features model Malcolm Jackson on location in New York City. The shoot captures the vibrant compositions of the skyscrapers and innovative use of light.