Taut Skincare is celebrating 6 years in the U.S. The company is known for first formulating a 'luxe' drinkable liquid collagen shot inspired by Japanese beauty.
While Taut's collagen drink has been a runaway hit in luxury Asian markets since 2005, Taut premiered in the U.S. well before the consumable collagen trend hit our shores, before the rise of the 'beauty from within' movement, and even before 'K Beauty-Korean Skin Care' became a cool catchphrase.
Larry Pederson, founder of RenewAlliance, said "Taut's U.S. success is a result of us repositioning the brand and updating the formulation to better suit our savvy and demanding customers. Taut Collagen's premium ingredients and proprietary formula really deliver visible transformation and effective results. That's what our customers want and are willing to pay for."
TautUSA recently introduced an advanced formula containing grape seed extract and elastin. Each 1.7oz glass bottle contains 13,000mg Type 1 marine collagen peptides (2-7x other brands) derived from wild-caught red snapper plus five skin-loving ingredients (hyaluronic acid, grape seed extract, elastin, ceramide, Vitamin C) that work synergistically to super-charge production of new skin collagen, boost hydration and firmness, slow signs of aging, and promote skin that looks years younger naturally.
Like most collagen drinks, the original Asian formula contains preservatives and artificial sugars. Pederson stated, "We worked closely with our manufacturing partner to eliminate preservatives and switch to natural sweetener Stevia for a healthier, cleaner collagen drink which is what U.S. consumers demand."
Taut's collagen transformation programs can be used by patients to accelerate healing after dermatologic procedures ranging from micro-needling and cosmetic surgery to scar tissue reduction.
The signature Taut Collagen Intense Transformation Program retails for $270 (24 glass bottles). It is available online and in select spa, beauty and independent pharmacy retail locations.