Schwarzkopf, a brand of the Henkel Corporation, has announced Shay Mitchell as new spokesperson and co-collaborator for an innovative new line of metallic hair color shades Color ULTÎME.
Shay Mitchell is an actress best known for her role on Pretty Little Liars.
Color Ultime is known for its show-stopping and on-trend hair color -- and the new line includes four permanent metallic shades.
The new metallic Shay Mitchell collection will include Sparkly Light Brown (Metallic Brunettes); Brushed Berry (Metallic Blondes); Metallic Violet, and Glossy Steel (both Metallic Blacks). The line will deliver vivid and intense metallic color with luminous shine and vibrancy that lasts up to 9 weeks.
"I'm excited to be collaborating with Color ULTÎME on my own collection," says Shay Mitchell. "I love changing up my hair looks and Color ULTÎME has diverse and easy to use color so this partnership is a perfect fit."
Sophie Viridaud, Brand Manager at Henkel, adds, "Color Ultime was launched four years ago as Schwarzkopf's fashion color line. This year, the brand wanted to push the boundaries by partnering with an aspirational and approachable ambassador that aligns with the brand's mission to make high fashion trends accessible to all. We are excited to be working with Shay Mitchell. She is a great reflection of Color Ultime -- an inspirational trendsetter who is known for her style and fashion forward-looks."
The Color ULTÎME x Shay Mitchell Collection is available at Walmart, Drug retailers, and on Amazon.
Photo on left: via Instagram/ShayMitchell