05.09.19
Lip Smacker has collaborated with Crayola to launch a lip color collection -- and the colorful packaging looks just like crayons.
The Lip Smacker x Crayola collection pairs Lip Smacker's iconic best flavors forever with iconic Crayola crayon colors. The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack.
Each Crayola crayon-shaped lip balm and lip gloss was carefully matched to a Crayola color associated with a flavor name. Flavor names include Crayola color names like Jazzberry Jam, Granny Smith Apple, Banana Mania, Cotton Candy, Outrageous Orange, Pink Sherbert, and Wild Watermelon.
Stefano Curti, global president of Markwins Beauty Brands, says "At Lip Smacker, our mission is not only to deliver 'Best Flavor Forever' but more importantly, to inspire kids' creativity and encourage self-expression. It is a natural collaboration...both brands score over 95% for brand awareness amongst millennial moms, and each is a leader in its respective category for innovation, quality, and brand trust. Most importantly, both are quintessential childhood brands, making the partnership a perfect match."
Warren Schorr, vice president of business development & global licensing, Crayola, comments, "The essence of the Crayola brand is embodied in color, creativity and self-expression. We are thrilled to partner with Lip Smacker, who has established a long history filled with nostalgia to enable consumers to create personal expressions through fun, colorfully scented lip balms and glosses."
The collection is available at Target stores and target.com.
