The panel was moderated by Jenny Bailly, executive beauty director of Allure and featured guest speakers Piyush Jain, vice president of Haircare at Unilever; Lana Glazman, vice president of Beauty & Home at Aptar; and Joe Licari, executive director of packaging development for Shiseido Americas.
Highlights from the panel included a discussion on how simplicity and ease will become the new luxury in beauty packaging, as seen through the creation of refillable stores/stations and how brands are using technology to eliminate packaging, such as creating online ‘how to’ videos in favor of including the instructions on the package. Another key topic was the consumer and how a brand’s audience, in particular Gen Z, won’t buy products if they don’t agree with the company’s sustainability values and the idea of ‘Less, Better, No to plastics’ being at the core of a company’s beliefs.
Hosted at FIT's John E. Reeves Great Hall, the event welcomed over 100 guests from the beauty industry including press, brands, retailers, industry executives, the FIT executive board and FIT students/alumni with opportunities for beauty industry networking.
PHOTO: At the Cosmo NA-FIT event (L-R): Joe Licari (panelist), executive director of packaging development for Shiseido Americas; Piyush Jain (panelist), vice president of Haircare at Unilever; Liza Rapay, head of marketing for Cosmoprof North America; Stephan Kanlian, chairman of FIT's Cosmetics & Fragrance Marketing and Management Master's Program; Jenny Bailly, executive beauty director of Allure; Lana Glazman (panelist), vice president of Beauty & Home at Aptar