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    Breaking News

    Unilever Launches Dry Spray Minis & Deodorant Wipes

    The travel-friendly packaging by Dove, Degree, and Axe are the perfect formats for on-the-go use.

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    02.04.19

    Unilever has expanded its deodorant and antiperspirant lineup to include formats designed for easy on-the-go use -- and the new products just started rolling out to retailers. 

    The company has launched mini 1-oz sizes of its Dry Spray Antiperspirant Deodorants by Dove, Dove Men+Care, Degree Women, and Degree Men. Several are shown above. 

    The new mini Dry Sprays are the perfect size for travel -- in carry-on bags and gym bags. They retail for $1.99.

    The New Wipes 

    Unilever's new Deodorant Wipes are available from five of its brands -- Dove, Dove Men+Care, Degree Women,  Degree Men and AXE.

    Ideal for discreet touch-ups to freshen underarms, neck and chest, the wipes are pre-moistened, alcohol-free and come packaged with built-in lids to ensure freshness. The wipes are also ideal for waterless activities like camping and hiking. In addition, the new wipes can be used alone or as a complement to one's antiperspirant or deodorant of choice.

    Dawn Hedgepeth, general Manager and vice president of Unilever Deodorants, Men's Grooming and Hand and Body Lotion, says, "Our research shows that nearly 50% of people are applying their deodorant multiple times every single day. Our new Deodorant Wipes provide an easy-to-use format for wiping away sweat and freshening up."

    She continues, "There are countless moments where these wipes can provide a fresh re-set – activities like working out, before a big meeting, during travel, on the way to meet up with friends or just running around the house."

    The wipes are offered in seven variants, and in a 25-count pack. Degree deodorant wipes are shown above. They carry a suggested retail price of $4.98 - $5.99.

    The new wipes and minis are on shelves now at food, drug and mass retailers nationwide.




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    CURRENT ISSUE

    January/February 2019

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