In 2018, Kiehl's Since 1851 introduced Kiehl's Made Better, “a new brand platform which connects Kiehl's ongoing efforts in sustainability”—through formulation, packaging, manufacturing and recycling, and community commitments—to the aspirations of Kiehl's customers “in an authentic and differentiated way.”
 
Now, Kiehl’s introduces the new Kiehl’s Made Better x John Legend Limited Edition Rare Earth Deep Pore Cleansing Mask ($25), which will benefit The Earth Day Network in the United States.
This year, together with Kiehl's Made Better partner John Legend, Kiehl's is proud to introduce its #1 mask, Rare Earth—made better. The new Kiehl's Made Better x John Legend Limited Edition Rare Earth Deep Pore Cleansing Mask features the customer-favorite formula in a 50ml jar that has been redesigned by John Legend with his signature.
 
In light of Kiehl's Made Better, the limited-edition features: fairly traded Amazonian White Clay;
a top label made from a blend of repurposed coffee bean bag fiber and post-consumer waste; a jar made of 30% post-consumer recycled plastic; philanthropy, with proceeds from the product benefitting environmental charities across the globe.
 
In the U.S., 100% of net profits, up to $25,000, of this product will benefit the Earth Day Network. The donation will support Earth Day Network's Earth Day 2019 Clean Up taking place in cities across the U.S. for Earth Day 2019. The event will expand globally in 2020 for The Great Global Clean Up.
 
Kiehl's is also encouraging its customers to participate in their nearest Earth Day 2019 Clean Up.