Global prestige skincare brand SK-II is premiering Bare Skin Chat –a beauty entertainment web series on Youtube.
It brings together an unlikely duo--James Corden, popular comedian and TV host from The Late Late Show and Carpool Karaoke and actress Chloe Grace Moretz. The Bare Skin Chat follows Corden as he turns up in the bathroom of an unsuspecting Moretz to uncover her most coveted beauty secrets.
Sandeep Seth, vice president, Global SK-II, says, "Over the years, beauty content has some become formulaic—glamorous ads, tutorials, how-to videos. Consumers these days don't like being pushed product or sold to. We have to behave less like a brand that is trying to sell but a brand that creates a human connection with consumers."
Seth continues, "With our iconic Pitera Essence, we're constantly reimagining what's possible from a content standpoint to create this real connection and engagement. This time we are launching a beauty entertainment series and we're thrilled to be able to partner with the best comedians in the industry to do this –James and Naomi. We're excited for everyone to start binge-watching this."
Moretz previously took up the challenge to front SK-II's #BareSkinProject campaign, while Corden becomes "the unexpected beauty influencer you never knew you needed," SK-II states.
Moretz says, "I laughed so much on the Bare Skin Chat set and I feel the audience is going to have a ball with this. Sometimes you want to take skincare less seriously, it shouldn't be so complicated you know. Pitera Essence has been a skincare life-changer for me."
Corden adds, "It was only a matter of time before I partnered with a skincare range. I'm now lathering my face in SK-II morning, noon and night!"
The Bare Skin Chat launches globally today on SK-II's Youtube channels.