Floyd's 99 Barbershop has plans to expand -- the company hopes to find new franchise partners, to open 15+ locations in 2019.
Ultimately, the hair grooming company's goal is to award more than 300 franchises over the next five years. The company currently has six multi-unit franchisees, who own and operate 32 locations nationwide.
To spearhead franchise growth, Floyd's 99 recently appointed seasoned franchise executive Scott Nichols to lead franchise-related efforts.
The grooming company was founded by three brothers—Bill, Paul and Rob O'Brien—who had one key founding principle in mind: a good haircut shouldn't come at a high cost. The trio created a one-of-a-kind barbershop that offers affordable style with personalized, boutique-level service.
The brand offers an edgy, alternative twist on an old school classic – the shop's fun environment features poster-plastered walls of music icons, as well as the diverse stylists and barbers who embody the culture of the brand.
Paul O'Brien, co-founder and president at Floyd's 99, says, "To date, we had never emphasized a strategic effort toward franchise growth. Everything has been word of mouth – whether personal relationships with my family, existing customers and simply people walking by who love the Floyd's 99 vibe."
Nichols adds, "There is no other concept like Floyd's 99 in the hair grooming franchise space. That's what really drew me to the brand. The shops are exciting to operate, have low overhead and give back to staff & their local communities. It's a great concept to diversify a franchise portfolio."
Floyd's 99 will be exhibiting at the Multi-Unit Franchising Conference (Booth No. 426) March 24-27, 2019 in Las Vegas.