L’Oréal Paris Men has recruited Adam Levine, frontman for Maroon 5 and coach on The Voice, as its new spokesperson -- marking the brand's first partnership with a musician, WWD reports.
Levine will be the global spokesperson for the brand's Hydra Energetic line, shown above.
The photo of Levine, also above, is via his Instagram, @adamlevine , is from his appearance on the James Corden television show, Carpool Karaoke.
Levine said in a statement to WWD, "To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given.”
Levine will appear in advertising for the Hydra Energetic line, which targets men age 30 and up, starting in the next few weeks. The global campaign will appear mainly in Europe, Canada and Australia.