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MakeUp in NewYork’s Sandra Maguarian Comments on the Show

A focus on innovation, colors, and trends this year.

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09.19.18

Sandra Maguarian, co-founder and show director, MakeUp in NewYork, spoke to Beauty Packaging's Jamie Matusow -- live on the show floor in this video.

"There was a focus on innovation in colors and trends this year," Maguarian notes. Skincare is also a growing category at the show, with our suppliers showing options, especially for makeup-skincare hybrid products.

The show was also bigger than ever this year, with 110 exhibitors, which is 10% more than last year.

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