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    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

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    Breaking News

    Beauty Packaging Magazine Reveals Record-Breaking Annual Website Traffic

    Jan-Dec 2018 visits rise nearly 48% over same period in 2017.

    Beauty Packaging Magazine Reveals Record-Breaking Annual Website Traffic
    Related CONTENT
    • Innovative Cosmetic Packages of 2018
    • Top Trending Packaging Topics of 2018
    • Catch Up on Some of the Year’s Top Beauty Headlines
    • NJPEC: Students’ Choice Award Goes to HCT for Fenty Beauty
    • NJPEC: It’s Fragrance Gold for Jansy
    01.30.19

    The yearly results are in! And Beauty Packaging is proud to announce that both our print publication and website are experiencing healthy double-digit growth.
     
    In 2018, BeautyPackaging.com received a record 779,465 visits—up 47.93% over the previous year. In addition, page views reached 1,959,790—up 30.90%.
     
    (In 2017, Beauty Packaging recorded 526,915 visits and 1,497,178 page views over the annual period.)
     
    Now in its 24th year, Beauty Packaging—the only vertical media platform for the cosmetics and fragrance packaging industry—features an 8-times-a-year print publication; a website with exclusive breaking news, online exclusives, experts’ views and videos, in addition to full archived print information; vibrant social media involvement; a weekly newsletter (free subscription here); digital edition and more.
     
    All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
     
    Specific website interest in January/February focused on special staff-written packaging features on The Packaging Team at tarte; Stock for Customization; Design Trends for Lipsticks & Mascaras; and show coverage of Cosmoprof Asia.
     
    Contributed articles from Industry Experts included viewpoints from Larissa Jensen (The NPD Group) and Priyanka Bagde (senior analyst at Euromonitor International).
     
    A breaking news story on Marie Osmond’s partnership in a beauty brand spiked to an astronomical 17,500+ impressions.
     
    Viewership of our videos, including recent interviews at NJPEC, is at an all-time high, as is our “Live from Shows Growth.” Video page views were up 25% compared to the same time last year.
     
    In addition, our annual report on the Top 20 Global Beauty Companies draws constant and strong interest throughout the year, as do our annual industry references: Beauty Packaging’s Corporate Profiles in the March issue, and International Buyers’ Guide.
     
    Beauty Packaging communicates with over 70,000 Unique Beauty Professionals on a monthly basis. Our print magazine has a circulation of 10,300. Our digital community consists of our weekly newsletter sent to over 16,300 opt-in recipients. Our website receives over 42,300 unique visitors a month. The Beauty Packaging app & digital edition reach 8,100 subscribers. Our social media members and followers total 15,400.
     
    Beauty Packaging appreciates your readership and your patronage!

    Please let us know of any comments or requests going forward.

    Contact Us Here 

    • Jay Gorga, Publisher  

    • Jamie Matusow, Editor-in-Chief  

    • Marie Redding, Senior Editor  
     
    * Publishers own data provided by Google Analytics, IBM Marketing Cloud, LinkedIn, Twitter, Facebook, Omeda, Verify, Apple, Google and Amazon.  
     
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    Related Breaking News

    • Fragrances
      Estée Lauder Taps Ana de Armas as Global Brand Ambassador

      Estée Lauder Taps Ana de Armas as Global Brand Ambassador

      Her first campaign for the brand will debut a new fragrance in March 2021.
      Charles Sternberg, Assistant Editor 02.26.21

    • Cosmetics
      Sephora Announces Significant Expansion

      Sephora Announces Significant Expansion

      Unveils plans for 60 new freestanding locations and 200 locations opening inside Kohl’s stores.
      Charles Sternberg, Assistant Editor 02.26.21

    • Glass
      Verescence Acquires Majority Stake in Pacificglas

      Verescence Acquires Majority Stake in Pacificglas

      Increases Verescence’s presence in Asia to meet the growing demand for high-end glass.
      Charles Sternberg, Assistant Editor 02.26.21


    • Fragrances
      Clean Beauty Collective Partners with EarthDay.org

      Clean Beauty Collective Partners with EarthDay.org

      Launches Lush Fleur in a limited-edition package design featuring butterflies.
      Charles Sternberg, Assistant Editor 02.26.21

    • Cosmetics | Hair Care
      XYZ Registry Launches Beauty-Based Top-Level Domains

      XYZ Registry Launches Beauty-Based Top-Level Domains

      Purchase a .Beauty, .Hair, .Skin, .Makeup, or .Quest domain for your brand website.
      Charles Sternberg, Assistant Editor 02.26.21

    • Cosmetics
      Inahsi Naturals Achieves EU Compliance

      Inahsi Naturals Achieves EU Compliance

      A testament to the quality of the indie brand’s formulations.
      Charles Sternberg, Assistant Editor 02.25.21


    • Skin Care/Sun Care
      Biden Prioritizes PPP Relief for the Beauty Industry

      Biden Prioritizes PPP Relief for the Beauty Industry

      Financial relief to beauty professionals is expected to increase over the next two weeks.
      Charles Sternberg, Assistant Editor 02.25.21

    • Skin Care/Sun Care
      Christie Brinkley Joins SBLA Beauty

      Christie Brinkley Joins SBLA Beauty

      Will offer a personal perspective of the market and collaborate on new innovations to the portfolio.
      Charles Sternberg, Assistant Editor 02.25.21

    • Hair Care
      Madison Reed Raises $52 Million in Financing Round

      Madison Reed Raises $52 Million in Financing Round

      Continues its omnichannel expansion after 130% growth in 2020.
      Charles Sternberg, Assistant Editor 02.24.21


    • Cosmetics
      The Estée Lauder Companies Closes Becca Cosmetics

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      After 20 years of serving the beauty community, Becca will shut down in September.
      Charles Sternberg, Assistant Editor 02.24.21

    • Hair Care
      Afro Sheen Launches New Brand Initiatives

      Afro Sheen Launches New Brand Initiatives

      Unveils the #IDoWhatIDo campaign and a pitch competition for entrepreneurs.
      Charles Sternberg, Assistant Editor 02.24.21

    • Eco-friendly
      Neopac Introduces Lightweight Plastic Tube

      Neopac Introduces Lightweight Plastic Tube

      Aligns with packaging industry desires to minimize carbon footprint and materials waste.
      Charles Sternberg, Assistant Editor 02.23.21


    • Cosmetics | Skin Care/Sun Care
      Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

      Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

      Known as ‘The Abnormal Beauty Company,’ Deciem is a vertically integrated, multi-brand company.
      Charles Sternberg, Assistant Editor 02.23.21

    • Cosmetics | Skin Care/Sun Care
      Baralan Launches Minerva Jar 50 Amber

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      Provides enhanced protection that significantly diminishes the adverse effects of UV Rays.
      Charles Sternberg, Assistant Editor 02.22.21

    • Kris Jenner Beauty, Coming Soon?

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    Breaking News
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    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

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