Prai Beauty has named Alana Stewart as its brand ambassador and spokesperson.
Stewart is a model, actress, and author, and she will help promote the brand's Free the Shelters campaign for animals, which is an initiative to help empty animal shelters and encourage pet adoptions nationwide.
Stewart is shown above with Prai Beauty's founder and CEO, Cathy Kangas. Kangas says, "Alana personifies natural looking beauty at any age. We applaud her commitment to using skin care products that are not only efficacious, but also cruelty-free and support animals. Together by educating consumers on the importance of cruelty-free skincare, we hope to raise awareness and shift behavior. We will continue to support emptying animal shelters from coast to coast to encourage pet adoptions until every pet finds a home."
Stewart will help expand Prai Beauty's new skin care offerings, which include its 24K Rose Gold range. She will also appear on HSN regularly for the brand, and on its social media channels. Stewart says, "I enjoy using the Prai Beauty's skincare products -- not only do I see a real difference in my skin and neck, I feel good about using a line that is cruelty-free and contains the Leaping Bunny and PETA seals. Prai Beauty gives a percentage of proceeds to help animals, which I really appreciate, as I have a dog named Tara, who was rescued from a shelter."
Also shown above is the brand's best-selling 24K Gold Caviar Wrinkle Repair Serum. The serum is infused with 24K gold, helps skin maintain healthy collagen by combating free radicals and environmental aggressors, the brand states.