Fenty Beauty’s new collection — ‘Chill Owt’ - features ‘fiery chromes and polar-pastels’ for eyes, cheeks and lips — with packaging to match. The makeup colors seem perfect to ‘shine on the slopes.’
The cartons and boxes are decorated in cool ice blue and pink hues, like the makeup. Some feature a textured surface, to resemble “frosted peaks.” The colors on the box shown, for the Avalanche All-Over Metallic Powder Set, will make you think of a sunset on snow-capped mountains.
The luxe box opens up to reveal the product tucked inside a die-cut snowflake shape. The decoration incorporates the colors of the makeup — “stone-cold lavenders, icy blues, fiery coppers, and tangerine,” as the highlighter colors in the KIllawatt Foil palette are described.
The ‘Chill Owt’ collection also includes Metallic Lip + Eye Crayon sets, and a lipstick set called Frosted Metal. The primary packaging shines with metallic finishes on the lipstick cases and metallic powder jars.
See photos above.
Photos via Instagram and Fenty Beauty