Wella has named three new leaders, effective immediately:

• Virginie Costa (shown above, left) joins as Global Chief Financial Officer, and she is one of only seven women in a pool of 25 leading CFOs among the top 25 beauty companies.


• Gretchen Koback Pursel (above, middle) joins as Global Chief People Officer


• Hugh Dineen (above, right) joins as President of Global Brands and Global Chief Marketing Officer.

The appointments underscore Wella Company's growth plan, which began December 1st, 2020, when global investment firm KKR invested a majority-equity stake.

Annie Young-Scrivner, CEO of Wella Company, says, "As we pursue our goal of unlocking the full potential of our brands and our business, we are focused on building upon our strong foundation of sustainable growth, and are pleased to welcome Virginie, Gretchen and Hugh to the Leadership Team. Their combined experience across global public companies and their consumer, digital and broadbased business transformation expertise will be invaluable to our organization."

She continues, "The diverse perspectives and capabilities they bring to the company will be instrumental to guiding Wella Company's next phase of growth. As we continue to manage through the headwinds brought about by the global pandemic, we have delivered strong first fiscal year performance. The professional salon community is rebounding and we could not be more proud of their strength and agility to come back stronger than ever."

Virginie Costa, Global Chief Financial Officer

Costa brings more than 25 years of financial management experience and a proven track record of developing winning teams. Her wealth of global consumer and retail experience includes Burberry Americas and Hermes. Most recently, she served as CFO of Godiva.

Gretchen Koback Pursel, Global Chief People Officer

Koback has extensive experience running human resources for large global public companies. Most recently she held the position as CHRO at Tiffany & Co. where she led the people agenda during the company's transformation over her two-decade tenure. She is a passionate advocate of DEI and will be leading Wella's Company's efforts to be a true industry leader in diversity, equity and inclusion.

Hugh Dineen, President of Global Brands and Global Chief Marketing Officer

Dineen joins Wella in this newly created role, bringing his proven track record of expanding and elevating global brand portfolios across the beauty category, as well as other industries. As CMO at MetLife, he built a breakthrough marketing engine that successfully leveraged digital to significantly accelerate business growth. Prior, he helped turn around Avon's significant beauty business, and he had a successful 16-year career at Johnson & Johnson.

Wella Company operates globally in more than 100 countries and employs more than 6,000 people.

The Wella Company Leadership Team led by CEO Annie Young-Scrivner, one of only two women to lead a top global beauty company.