Aquis, the San-Francisco-based company that makes hair towels, is expanding its partnership with Sephora. The company entered 210 international Sephora stores in January 2018 and is now expanding into 900 stores across Europe, in 14 European Union countries.
To support the introduction into Sephora EU, Aquis is launching a hair turban this November, in a style exclusive to Sephora.
Aquis' hair towels and turbans are made with Aquitex, a proprietary drying technology with ultra-fine wicking channels to quickly absorb water from hair. The product helps to minimize stretching and damage to the hair when it is wet -- and most vulnerable.
"Our outlook on the current haircare routine has been a huge part in our success, and having the ability to expand at Sephora internationally, makes it more attainable than ever for consumers to have healthy, beautiful hair with the use of AQUIS," says founder Britta Cox.