Kiehl's Since 1851will continues its long-standing commitment to support HIV/AIDS charities with its ninth annual motorcycle ride, Kiehl's LifeRide for amfAR.
The event will take place Aug. 6 through Aug. 10, 2018. amfAR is the Foundation for AIDS Research.
As the LifeRiders make their way through Southern California, this year, up to 1,500 supporters nationwide will be able to ride along with them -- indoors -- courtesy of CycleBar.
CycleBar is a premium indoor cycling brand that will be offering Kiehl's LifeRide for amfAR classes in 30 CycleBar studios across the country. With approximately 50 bikes per studio, Kiehl's will donate $30 per bike in one of these classes, as part of its overall donation to amfAR.
Sign up here at a CycleBar studio near you.
More About the Event
Conceived by the company's history with motorcycles and its philanthropic heritage, Kiehl's LifeRide for amfAR continues the brand's commitment to supporting HIV/AIDS organizations, and heightens awareness and raises funds for amfAR's quest to end HIV/AIDS.
Chris Salgardo, Kiehl's Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego with Gilles Marini, actor, Days of Our Lives, tattoo artist Luke Wessman, top men's style influencer, Blake Scott, and music photographer Travis Shinn, rallying with the public at 8 stores along the route, where all are welcome to meet the riders, learn more about amfAR, and contribute to the non-profit.
Kiehl's will donate a total of $150,000 to amfAR over the course of this year's events and activities, and at the conclusion of this year's ride, Kiehl's LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and raised more than $1.9 million, funding ten cure-related research projects.
The proceeds from the 2018 Kiehl's LifeRide for amfAR will fund a specific grant to aid the research of Dr. Gabriel Ozorowski, a scientist at the Scripps Research Institute in La Jolla, CA.
Here's more about LifeRide -- obtain a schedule of events, and help get involved in the fight against HIV/AIDS.