Saks Fifth Avenue just opened a new beauty floor at its New York flagship store. As part of a "grand renovation," the second floor is now the "'future of beauty" -- and has moved up a level from the main floor.
The beautifully redesigned 32,000-square-foot space includes more than 120 color cosmetics, skincare, fragrance and wellness brands — 58 of which are new partnerships. The floor is approximately 40-percent larger and "focuses on experiences," the retailer states.
Marc Metrick, president, Saks Fifth Avenue, says, "As part of Saks' overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor."
Metrick continues, "We continue to apply the principles of what we call The New Luxury to everything we do. What we've done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand."
Gucci, Chanel, & Spa Rooms
Gucci's first beauty concept store in the U.S. is on the floor (pictured in the slider above) -- plus, a first-of-its-kind Chanel spa room, modeled after the Chanel au Ritz Hotel Spa in Paris. There's also a Dior spa room, modeled after the Dior Institut at the Plaza Athenée in Paris.
The floor includes a total of 15 new spa rooms. Medi-spa treatments, facials, massages, manicures, and brow services are offered. Plus, nearly all makeup and skincare brands on the floor provide a selection of complimentary services, known as "Beautiful Discoveries" including mini facials, eye treatments, hand massages, makeup and skincare coaching, and more.
Tracy Margolies, chief merchant, Saks Fifth Avenue, says, "What makes this new beauty concept special is the exclusive services and unparalleled offering of brands we are providing to our clients. We curated the floor to represent the best innovations in beauty and wellness in a truly specialized space. By offering beauty and wellness workshops and panels, Saks is taking a holistic approach to make our clients feel great both inside and out."
A Focus on Fragrance
The floor features a Guerlain Parfumeur boutique that offers 110 iconic creations where visitors can choose their own scent through a digital consultation and personalize their own bottle.
The floor also offers exclusive fragrances from Bond No. 9, By Kilian, Clive Christian, EB Florals, Ex Nihilo, Hermès, Roja Dove and more as well as feature an Apothecary concept including a 160-square-foot curated boutique of niche beauty products and expert favorites from 30 brands.
Saks New York is located at 611 Fifth Avenue at 50th street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m. The store will host a number of special events on the new beauty floor -- see the retailer's website at the link above for details.