In support of its growth strategy to become a global leader in Clean Beauty, Amyris has announced two executive appointments “to ensure it can respond quickly to the surging consumer demand for its Clean Beauty skincare products from Biossance, now the fastest selling skincare brand in North America.”
Caroline Hadfield has been promoted to president of Biossance. Hadfield is recognized for leading its launch and subsequent success. Formerly senior vice president of Personal Care at Amyris, Hadfield will continue to lead brand positioning, new product and category innovation and development, supply chain management and operations. A leading advocate for the introduction of Clean Beauty in the skincare market, she has successfully established Biossance as a leader in this rapidly growing sector of the market, and says the brand is now the fastest selling skincare brand in North America.
Catherine Gore joins Amyris as senior vice president, Sales, Marketing & Education for Biossance. Formerly, a global vice president and general manager of Kendo, including Marc Jacobs Beauty, and the vice president of merchandising for Sephora Collection, Gore will be responsible for revenue growth and sales channel execution both domestically and internationally. She brings a strong track record of delivering significant revenue growth from her recent experience.
“With these two appointments, Biossance is well positioned to accelerate its growth in Clean Beauty categories, as well as expand its reach, both internationally and online,” Amyris President and CEO John Melo said. “This year, Biossance retail sales have climbed 300%. We have successfully set the standard for Clean Beauty in the skincare market and we are growing rapidly in response to consumer demand.”
“We are delivering positive impact for our planet and our shareholders by setting the standard for sustainability in personal care. Using products with sustainable ingredients is not just a good choice, we believe it’s the best choice,” Melo said. “We make higher quality, sustainable products that perform better. That is what we mean by Make Good. No Compromise. In the near future, we expect to disrupt Baby Care, the way we are doing with skincare. We believe that everybody’s skin, no matter how young or old, deserves the benefits of clean, non-toxic ingredients, without any petroleum or harmful chemicals.”
BIDA: AUDIENCE CHOICE AWARD
In 2017, Biossance was entered in BIDA’s Sustainable Packaging category—and won the Audience Choice award.
Biossance pioneered a sustainable way to create 100% plant-based squalane oil using biotechnology. Every drop is made from Brazilian sugarcane, a naturally renewable resource. Non-toxic and weightlessly hydrating, squalane is called biology’s best moisturizer. In branding the product, Biossance, put the focus on squalane—the leading ingredient found in all of Biossance’s products—and emphasized its importance in the brand story, the product names and the packaging design.
The primary packaging features a mix of dark green recyclable plastic and glass bottles that protect the formula from exposure to light. They are shaped to be easily gripped without slipping, with improved pumps that dispense the product to perfection.
STAY TUNED TO BEAUTY PACKAGING FOR THE 2018 BIDA WINNERS, WHICH WILL BE ANNOUNCED JULY 30 AT COSMOPROF NA