Estée Lauder has signed supermodel Karlie Kloss -- to star in the brand's Fall campaigns and provide digital beauty content.
Kloss is a model, entrepreneur, and philanthropist -- and 36-time Vogue cover girl. She will produce, and star, in videos for Estée Lauder through her company, Klossy Productions. Estée Lauder will support her philanthropic initiative, Kode With Klossy.
Stephane de La Faverie, global brand president, Estée Lauder, says, "Karlie is the modern-day Estée -- she has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world."
Kloss comments, "It is a dream come true to join the Estée Lauder family. I am so inspired by the brand's legacy and values —from the entrepreneurial spirit of Estée herself to the company's unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand."
Kloss joins the current roster of Estée Lauder spokesmodels, which include Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
The Campaign Debuts in July
Kloss' first campaigns, shot in Los Angeles and Palm Springs by Josh Olins, will debut in July 2018 across digital, social, TV, in-store and print. See the first images on Instagram/KarlieKloss.
The campaigns promote Estée Lauder's Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup, and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme.
Klossy Productions' First Video for Estee Lauder
Kloss' production company, Klossy productions, will partner with Estée Lauder to create Karlie's own beauty content to share with over 16 million followers across her social and digital platforms.
The first video launches today, and features founder Estée Lauder's great granddaughter, actress Danielle Lauder.
In a humorous, behind-the-scenes sketch, Danielle oversees Kloss during her first day working at Estée Lauder's New York City headquarters. See the video below.
This is the first in a series of videos produced by Kloss that will debut on her YouTube channel, Klossy, as well as on Kloss and Estée Lauder's digital and social channels.
Kode With Klossy - A Coding Camp
To leverage Karlie's commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events.
Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.