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    Breaking News

    Kao Puts an Emphasis on 'RecyCreation'

    A measure to reduce its environmental impact

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    03.29.18
    In a commitment to addressing social issues connected with the environment, Kao has created an initiative to avoid throwing products away after use.
     
    The company has been working with residents of local communities to collect used refill packs and recycle them into polymers “with the vision of utilizing these packs to promote an eco-friendly lifestyle and establish innovatively minded communities.”
     
    Kao has coined the term “RecyCreation” to denote upcycling through which “more enjoyable and improved products are developed and result in new value creation, rather than recycling materials for the purpose of reproducing the same types of materials.”
     
    Kao Corporation released the "Kao Environmental Statement" in 2009 in which the company states its commitment to reduce its environmental impact at every level of business activities, to promote environmental conservation, and to build a sustainable society. In reducing the environmental footprint caused by product packaging, Kao takes the “4R approach,” with Reduce as its base principle, along with the increased use of Renewable raw materials, and the promotion of Reuse and Recycle.
     
    IMAGE: Kao has been working with residents of local communities to collect used refill packs and recycle them into polymers.
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